{"podcast":{"title":"FMCGvibes","slug":"fmcgvibes-6978926","podcast_index_feed_id":6978926,"rss_url":"https://dachvibes.podigee.io/feed/mp3","website_url":"https://fmcgvibes.de/","image_url":"https://images.podigee-cdn.net/0x,sumZkCghHzfN13yWGutygSxJ8JUpCumG0CVDdYQHGgJ8=/https://main.podigee-cdn.net/uploads/u63386/f08feea8-4dfb-4fb3-9e7f-46bce5a6e05e.jpg","author":"Daniel Hohorst, Fynn Huch, Nina Ascheron-Polter","episode_count":115,"summary":"Dein One-Stop-Podcast für Insights aus FMCG und Handel. Hier erhältst du praxisnahe, kompakte Einblicke von Branchen-Expert:innen – für Hersteller, Retailer, Startups und alle, die den Handel der Zukunft aktiv mitgestalten. Wir vernetzen zentrale Akteure und zeigen, wie erfolgreiche Strategien im DACH-Raum entstehen – von der Wertschöpfung bis zur Umsetzung. Perfekt für alle, die FMCG leben und lieben – so wie wir! Mehr Infos unter www.fmcgvibes.de oder https://www.linkedin.com/company/fmcgvibes/. Kontakt für Feedback und Empfehlungen: podcast@fmcgvibes.com","last_synced_at":null,"page_url":"https://stenobird.com/podcast/fmcgvibes-6978926"},"episode":{"title":"106: Social to Shelf: Wie Marken Begeisterung ins Regal bringen","slug":"106-social-to-shelf-wie-marken-begeisterung-ins-regal-bringen","published_at":"2026-03-25T05:00:00+00:00","page_url":"https://stenobird.com/podcast/fmcgvibes-6978926/106-social-to-shelf-wie-marken-begeisterung-ins-regal-bringen","show_page_url":"https://stenobird.com/podcast/fmcgvibes-6978926","url":"https://dachvibes.podigee.io/106-neue-episode","audio_url":"https://audio.podigee-cdn.net/2417776-m-a0b1c6d492aa4fd62eac8a366183b815.mp3?source=feed","summary":null,"meta_description":null,"key_points":[],"chapters":[],"topics":[],"duration_seconds":1469,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fmcgvibes-6978926/episodes/106-social-to-shelf-wie-marken-begeisterung-ins-regal-bringen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fmcgvibes-6978926/106-social-to-shelf-wie-marken-begeisterung-ins-regal-bringen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}