{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":507,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-09-25T22:20:01.632397+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"357. Nicolas Beaupré, Founder & CEO of Mateína","slug":"357-nicolas-beaupr-founder-ceo-of-mate-na","published_at":"2026-09-21T08:30:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/357-nicolas-beaupr-founder-ceo-of-mate-na","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/357-nicolas-beaupr-founder-ceo-of-matena","audio_url":"https://traffic.libsyn.com/secure/fittinsider/357_-_Mateina.mp3?dest-id=1477619","summary":"Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína. A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand. In this episode, we discuss the product backstory and growth roadmap. We also cover: Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mateína's Website: www.drinkmateina.com Instagram: https://www.instagram.com/mateina/ Contact: nicolas@drinkmateina.com The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:22) Nicolas's background (01:45) Argentina trip (04:00) Passion becomes side project (05:00) Initial Shopify store (07:30) Loose-leaf era (08:45) Year of learning beverage industry (09:30) First ready-to-drink launch (10:45) Tiny and Dr. Huberman partnership (12:30) US launch and zero-sugar request (15:30) Competition validation (19:15) Partnership structure (20:30) Organic growth roadmap (23:00) Team size and remote dynamics (25:00) Field marketing strategy (30:30) Clean energy positioning (34:30) Where to find Mateína (35:45) Conclusion","meta_description":"Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína. A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew H…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2196,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/357-nicolas-beaupr-founder-ceo-of-mate-na/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/357-nicolas-beaupr-founder-ceo-of-mate-na.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}