{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":507,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-09-25T22:20:01.632397+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"354. Lorne Lucree, Founder & CEO of Wizard Wellness","slug":"354-lorne-lucree-founder-ceo-of-wizard-wellness","published_at":"2026-08-31T08:30:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/354-lorne-lucree-founder-ceo-of-wizard-wellness","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/354-lorne-lucree-founder-ceo-of-wizard-wellness","audio_url":"https://traffic.libsyn.com/secure/fittinsider/354_-_Wizard_Wellness.mp3?dest-id=1477619","summary":"Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness. Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system. In this episode, we discuss why the allergy aisle is ripe for disruption. We also cover: Missing solutions for a large TAM First clinical testing and vanity metrics in allergy aisle Beauty playbook: microbiome science meets friction reduction Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.wizardwellness.com Available at Amazon, Walmart, CVS, and Target Store Locator: https://wizardwellness.com/pages/where-to-buy Instagram: https://www.instagram.com/wizardwellness Tiktok: https://www.tiktok.com/@wizardwellness - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:18) Background and overview (03:15) Drug-free, steroid-free approach (04:30) Prestige beauty connection to allergies (05:45) Microbiome science evolution (07:30) Vanity metrics and clinical testing (09:15) TAM and market opportunity (12:27) Drug-free solutions gaining traction (15:00) Customer acquisition and messaging strategy (19:00) Cleanse, relieve, balance (20:15) Navigating the education path (23:15) Oral care and skincare parallels (27:30) Shelf positioning and brand blocking (29:15) Expansion and messaging (31:48) Where to find Wizard Wellness (32:23) Conclusion","meta_description":"Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness. Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal car…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2004,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/354-lorne-lucree-founder-ceo-of-wizard-wellness/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/354-lorne-lucree-founder-ceo-of-wizard-wellness.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}