{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":456,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-07-15T20:17:57.338910+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"343. Jess Haghani, Founder & CEO of Lucille","slug":"343-jess-haghani-founder-ceo-of-lucille","published_at":"2026-06-15T08:00:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/343-jess-haghani-founder-ceo-of-lucille","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/343-jess-haghani-founder-ceo-of-lucille","audio_url":"https://traffic.libsyn.com/secure/fittinsider/343_-_Lucille.mp3?dest-id=1477619","summary":"Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity. In this episode, we discuss creating next-gen senior nutrition products. We also cover: Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovation Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Lucille's Website: www.lucillehealth.com Lucille on Amazon: http://bit.ly/4g76Xgo Lucille on Instagram: https://www.instagram.com/lucillehealth/# - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:25) Company background (02:25) Personal story (05:00) Market gap insight (06:40) Why no innovation (09:25) Ageism and discrimination (11:50) Formulation approach (14:20) Nutrition science (17:40) Packaging accessibility (20:20) Consumer awareness (23:40) Branding strategy (25:40) Social media engagement (26:50) Grandmother inspiration (27:45) Go-to-market channels (30:00) Near-term focus (31:38) Where to find (32:17) Conclusion","meta_description":"Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1994,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/343-jess-haghani-founder-ceo-of-lucille/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/343-jess-haghani-founder-ceo-of-lucille.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}