{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":456,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-07-15T20:17:57.338910+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"342. Dane McCarthy, Founder of Club Athletic","slug":"342-dane-mccarthy-founder-of-club-athletic","published_at":"2026-06-08T08:30:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/342-dane-mccarthy-founder-of-club-athletic","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/342-dane-mccarthy-founder-of-club-athletic","audio_url":"https://traffic.libsyn.com/secure/fittinsider/342_-_Club_Athletic.mp3?dest-id=1477619","summary":"Today, I'm joined by Dane McCarthy, founder of Club Athletic. Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on \"training squads\" — small, consistent groups that train together under a dedicated coach. In this episode, we discuss building community and accountability through small-group training. We also cover: The company's recent rebrand Expanding beyond NYC to Chicago Dane's vision to reach 2K squads by 2030 Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.clubathletic.co Contact: dane@athleticclubsgroup.com Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:54) Current state rebranding (03:08) Squad model (04:26) Training squads differentiation (06:06) Community infrastructure (08:09) Dunbar's law (10:01) Community building at scale (12:04) Modality details (14:29) Results and consistency (18:20) Gen Z training trends (21:04) Chicago expansion (24:01) Rebrand positioning (26:37) New locations timeline (29:36) Density strategy (31:46) 2K squads by 2030 (33:26) Where to find (35:55) Conclusion","meta_description":"Today, I'm joined by Dane McCarthy, founder of Club Athletic. Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on \"training…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2200,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/342-dane-mccarthy-founder-of-club-athletic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/342-dane-mccarthy-founder-of-club-athletic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}