{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":456,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-07-15T20:17:57.338910+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"341. Alex Taylor, Co-Founder of Perelel","slug":"341-alex-taylor-co-founder-of-perelel","published_at":"2026-06-01T08:30:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/341-alex-taylor-co-founder-of-perelel","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/341-alex-taylor-co-founder-of-perelel","audio_url":"https://traffic.libsyn.com/secure/fittinsider/341_-_Perelel.mp3?dest-id=1477619","summary":"Today, I'm joined by Alex Taylor, co-founder of Perelel. An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions. In this episode, we discuss closing the women's health research gap through business. We also cover: Leveraging business to shape policy Deploying $5.5M+ toward women's health research equity Combining D2C subscriptions and retail partnerships (Erewhon, Amazon) Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.perelelhealth.com Instagram: https://www.instagram.com/perelelhealth/ Alex on Instagram: https://www.instagram.com/its_alextaylor/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:19) Personal health journey (04:41) Autoimmune diagnosis (05:50) Women's health research gap (07:20) Founding Perelel (08:51) Company stage (10:22) Category maturation (12:22) Building the trust moat (14:45) From product to policy (17:40) Impact program (20:09) Parallel Pledge (21:04) Consumer health evolution (24:40) Business priorities (26:40) Long-term vision (27:48) Product innovation (28:43) Where to follow (29:08) Conclusion","meta_description":"Today, I'm joined by Alex Taylor, co-founder of Perelel. An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to sup…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1805,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/341-alex-taylor-co-founder-of-perelel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/341-alex-taylor-co-founder-of-perelel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}