{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":456,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-07-15T20:17:57.338910+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"340. Lauren Makler, Co-Founder & CEO of Cofertility","slug":"340-lauren-makler-co-founder-ceo-of-cofertility","published_at":"2026-05-25T08:30:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/340-lauren-makler-co-founder-ceo-of-cofertility","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/340-lauren-makler-co-founder-ceo-of-cofertility","audio_url":"https://traffic.libsyn.com/secure/fittinsider/340_-_Cofertility.mp3?dest-id=1477619","summary":"Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility. Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional. In this episode, we discuss rethinking fertility care through human-centered design. We also cover: Building a two-sided fertility marketplace Scaling in an emotionally complex category Addressing egg freezing's age and cost gaps Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.cofertility.com Careers: www.cofertility.com/careers Instagram: https://www.instagram.com/cofertility - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:14) The insight (04:41) Personal story (06:56) Broken system (08:24) Marketplace dynamics (11:37) Split vs. Keep programs (13:05) Company scale (15:33) Operational logistics (18:11) Demand channels (21:29) Building trust (23:47) Platform ambition (25:53) AI automation (28:28) What's next (29:27) Conclusion","meta_description":"Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility. Cofertility helps women freeze their eggs for free by donating half of those retrieve…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1817,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/340-lauren-makler-co-founder-ceo-of-cofertility/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/340-lauren-makler-co-founder-ceo-of-cofertility.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}