{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":456,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-07-15T20:17:57.338910+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"338. Jason Daniel, Founder & CEO of LSKD","slug":"338-jason-daniel-founder-ceo-of-lskd","published_at":"2026-05-11T08:30:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/338-jason-daniel-founder-ceo-of-lskd","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/338-jason-daniel-founder-ceo-of-lskd","audio_url":"https://traffic.libsyn.com/secure/fittinsider/338_-_LSKD.mp3?dest-id=1477619","summary":"Today, I'm joined by Jason Daniel, founder and CEO of LSKD. An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007. In this episode, we discuss building a global brand from a grassroots community. We also cover: From carpenter to founder LSKD's self-funded growth Community event strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.lskd.co Instagram: https://www.instagram.com/lskd/ US Instagram: https://www.instagram.com/lskd.usa/ Running: https://www.instagram.com/lskd.running/ ADA: https://www.instagram.com/lskd.ada/ HQ: https://www.instagram.com/lskd.hq/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:35) The Loose Kid origin (04:05) Going full-time LKI (05:00) Finding the why (06:35) 2018 rebrand to LSKD (08:00) $3M to $200M growth (11:00) Self-funded discipline (15:25) Channel evolution (19:00) Community event strategy (22:45) Failing forward (25:10) Global expansion (26:25) Product innovation (28:45) Where to find (29:35) Conclusion","meta_description":"Today, I'm joined by Jason Daniel, founder and CEO of LSKD. An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1677,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/338-jason-daniel-founder-ceo-of-lskd/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/338-jason-daniel-founder-ceo-of-lskd.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}