{"podcast":{"title":"Fitt Insider","slug":"fitt-insider-254580","podcast_index_feed_id":254580,"rss_url":"https://fittinsider.libsyn.com/rss","website_url":"https://insider.fitt.co","image_url":"https://static.libsyn.com/p/assets/4/0/1/0/4010a462593f7c9ad959afa2a1bf1c87/Untitled_design_4.png","author":"Joe Vennare","episode_count":456,"summary":"Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.","last_synced_at":"2026-07-15T20:17:57.338910+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580"},"episode":{"title":"335. Justin Mares, Co-Founder & CEO of Truemed","slug":"335-justin-mares-co-founder-ceo-of-truemed","published_at":"2026-04-20T08:30:00+00:00","page_url":"https://stenobird.com/podcast/fitt-insider-254580/335-justin-mares-co-founder-ceo-of-truemed","show_page_url":"https://stenobird.com/podcast/fitt-insider-254580","url":"https://fittinsider.libsyn.com/335-justin-mares-co-founder-ceo-of-truemed","audio_url":"https://traffic.libsyn.com/secure/fittinsider/335_-_Truemed.mp3?dest-id=1477619","summary":"Today, I'm joined by Justin Mares, co-founder and CEO of Truemed. Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids. In this episode, we discuss building payment rails for preventative health. We also cover: Prevention economics Securing funding from a16z Education, partnerships, and employer integrations Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Truemed's Website: www.truemed.com Newsletter: justinmares.substack.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:18) Kettle & Fire background (02:19) Letters of medical necessity (03:42) Payment integration (05:33) Survey and approval process (06:32) Loophole criticism (08:45) Prevention economics (10:37) Broken default assumptions (11:34) Merchant excitement (13:21) Mission-driven founders (14:09) Scaling challenges (15:34) Education strategy (17:07) Partnership approach (18:12) Employer integration (19:34) Tracking outcomes (21:26) Infrastructure layer (22:12) Evidence-based future (23:06) Merchant metrics (24:26) Competitive differentiation (27:56) Insurance expansion (29:10) Data gap (30:05) a16z funding (31:41) Near-term experiments (32:27) Conclusion","meta_description":"Today, I'm joined by Justin Mares, co-founder and CEO of Truemed. Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1995,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/335-justin-mares-co-founder-ceo-of-truemed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitt-insider-254580/335-justin-mares-co-founder-ceo-of-truemed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}