{"podcast":{"title":"Fitness Business University Podcast","slug":"fitness-business-university-podcast-4121108","podcast_index_feed_id":4121108,"rss_url":"https://feeds.transistor.fm/fitness-business-university-podcast","website_url":"https://www.fbu-podcast.com","image_url":"https://img.transistorcdn.com/6yAuDTS155OWbpg29ZajHas1Mt9cO9ksitmfuUSYoqM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzQ5/MmM4MDIyN2QxNjMz/NTYwMzAxMzczMDJh/Y2UwYi5qcGVn.jpg","author":"Vince Gabriele","episode_count":499,"summary":"The Fitness Business University Podcast — The #1 Fitness Business Podcast — is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive. If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to do what you love, this is your playbook. Vince delivers a funny, straight-talking, no B.S. approach — no fluff, no theories, just the proven, real-world skills you need to win in business and in life.","last_synced_at":"2026-07-26T02:18:23.343594+00:00","page_url":"https://stenobird.com/podcast/fitness-business-university-podcast-4121108"},"episode":{"title":"How to Get Old Clients Back","slug":"how-to-get-old-clients-back","published_at":"2026-07-03T12:59:03+00:00","page_url":"https://stenobird.com/podcast/fitness-business-university-podcast-4121108/how-to-get-old-clients-back","show_page_url":"https://stenobird.com/podcast/fitness-business-university-podcast-4121108","url":"https://share.transistor.fm/s/ff412b7a","audio_url":"https://media.transistor.fm/ff412b7a/b43afe3a.mp3","summary":"Join us at the Gym of the Future Live Event on July 17th and 18th in Berkeley Heights, NJ. Charlie Weingroff, Devin Gage, Joe Hashey, and Vince on stage. https://www.vincegabriele.com/events/gym-of-the-future/ Your most valuable list isn't on Facebook. It's every person who ever paid you and left. And if you've been in business for more than a few years, that list is in the thousands. We did the math on Gabriele Fitness. 19 years, an average of 175 members, roughly 4% monthly churn. That's thousands of people who have walked through our doors, paid us, liked what we did, and left for reasons that had nothing to do with us. If we can get half a percent of them back in a year, that's a new customer every single month at zero acquisition cost. Tom and I break down how to build a reactivation system that runs consistently, the psychology behind why past members are embarrassed to come back, and the specific strategies that are working right now. I also share the exact letter my jiu jitsu instructor would need to write to get me to come back after quitting three times. 5 Key Takeaways: People don't leave because they hate your gym. They leave because life gets in the way, they got hurt, or things got stale. None of those reasons are permanent and none of them mean they wouldn't come back if you asked. The problem is you're not asking. Build a monthly process of reaching out to 10 to 15 past members with personal texts, not template blasts. Your past members are embarrassed, not angry. I've quit jiu jitsu three times. I desperately want to go back but I'm embarrassed to walk in the door. Your past members feel the exact same way about your gym. They gained back the weight, they fell off the routine, and they don't want to face the people they quit on. Your job is to take awa…","meta_description":"Join us at the Gym of the Future Live Event on July 17th and 18th in Berkeley Heights, NJ. Charlie Weingroff, Devin Gage, Joe Hashey, and Vince on stage.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2645,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fitness-business-university-podcast-4121108/episodes/how-to-get-old-clients-back/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fitness-business-university-podcast-4121108/how-to-get-old-clients-back.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}