{"podcast":{"title":"Fit Biz U","slug":"fit-biz-u-3379243","podcast_index_feed_id":3379243,"rss_url":"https://jillcolemanfitbizu.libsyn.com/rss","website_url":"http://jilllockwoodfitbizu.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/5/f/4/b/5f4b44dd27b89741d959afa2a1bf1c87/FBU_FINAL_JL.png","author":"Jill Lockwood","episode_count":616,"summary":"Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.","last_synced_at":"2026-07-20T16:17:37.377581+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243"},"episode":{"title":"FBU 627: 6 Ways to Build Trust *Faster* and Make More Sales","slug":"fbu-627-6-ways-to-build-trust-faster-and-make-more-sales","published_at":"2026-07-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales","show_page_url":"https://stenobird.com/podcast/fit-biz-u-3379243","url":"https://jillcolemanfitbizu.libsyn.com/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales","audio_url":"https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_627_mixdown.mp3?dest-id=2456666","summary":"Trust-building is essential, as the online space enters into what Jill calls the current \"trust recession.\" Trust typically takes at least 18-24 months of consistent effort to develop, but there are ways to accelerate the process. Today, Jill shares those 6 strategies for speeding up the trust process. They include increasing touch points with your audience; using storytelling to build genuine connection; \"going against your pitch\" by being brutally honest even when it costs you a sale; exposing an \"us versus them\" dynamic by calling out problematic industry practices; creating \"model of the world\" content that positions you as an authority; and adopting an \"abundance sell\" mindset that signals you don't desperately need the sale. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com","meta_description":"Trust-building is essential, as the online space enters into what Jill calls the current \"trust recession.\" Trust typically takes at least 18-24 months of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2037,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}