{"podcast":{"title":"Fit Biz U","slug":"fit-biz-u-3379243","podcast_index_feed_id":3379243,"rss_url":"https://jillcolemanfitbizu.libsyn.com/rss","website_url":"http://jilllockwoodfitbizu.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/5/f/4/b/5f4b44dd27b89741d959afa2a1bf1c87/FBU_FINAL_JL.png","author":"Jill Lockwood","episode_count":616,"summary":"Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.","last_synced_at":"2026-07-20T16:17:37.377581+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243"},"episode":{"title":"FBU 622: Utilizing The Law of Trade-offs to Grow Your Business","slug":"fbu-622-utilizing-the-law-of-trade-offs-to-grow-your-business","published_at":"2026-06-29T08:00:00+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-622-utilizing-the-law-of-trade-offs-to-grow-your-business","show_page_url":"https://stenobird.com/podcast/fit-biz-u-3379243","url":"https://jillcolemanfitbizu.libsyn.com/fbu-622-utilizing-the-law-of-trade-offs-to-grow-your-business","audio_url":"https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_622_mixdown.mp3?dest-id=2456666","summary":"The Law of Trade-Offs is the idea that because your time and mental energy are finite, every \"yes\" in your business is simultaneously a \"no\" to something else. Because of this trade off, business owners need to think beyond the comfort of one-on-one coaching, which offers fast but limited returns, and instead pursue higher-leverage models like group programs, courses, and automated evergreen funnels. You also have to push back on the tempting mindset of \"just maintaining,\" because in this rapidly saturating online space, you have to actively grow just to stay in place, since client rosters naturally shrink and audiences go stale if you're not continuously building. Identify whatever decision you've been avoiding—the problem client, the underpriced package, the task you should have outsourced—and rip the band-aid off by consolidating, outsourcing, or deleting. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com","meta_description":"The Law of Trade-Offs is the idea that because your time and mental energy are finite, every \"yes\" in your business is simultaneously a \"no\" to something…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1067,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-622-utilizing-the-law-of-trade-offs-to-grow-your-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-622-utilizing-the-law-of-trade-offs-to-grow-your-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}