{"podcast":{"title":"Fit Biz U","slug":"fit-biz-u-3379243","podcast_index_feed_id":3379243,"rss_url":"https://jillcolemanfitbizu.libsyn.com/rss","website_url":"http://jilllockwoodfitbizu.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/5/f/4/b/5f4b44dd27b89741d959afa2a1bf1c87/FBU_FINAL_JL.png","author":"Jill Lockwood","episode_count":616,"summary":"Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.","last_synced_at":"2026-07-20T16:17:37.377581+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243"},"episode":{"title":"FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge","slug":"fbu-616-the-5-content-types-i-m-using-in-my-30-day-reels-challenge","published_at":"2026-06-08T08:00:00+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-616-the-5-content-types-i-m-using-in-my-30-day-reels-challenge","show_page_url":"https://stenobird.com/podcast/fit-biz-u-3379243","url":"https://jillcolemanfitbizu.libsyn.com/fbu-616-the-5-content-types-im-using-in-my-30-day-reels-challenge","audio_url":"https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_616_mixdown.mp3?dest-id=2456666","summary":"Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the \"Five R's.\" The five content types are Reach (polarizing or opinionated content designed to attract new followers), Relatable (storytelling, memes, and day-in-the-life content that builds connection with your ideal audience), Results (educational, solution-based content that showcases your expertise), Revenue (direct sales content including testimonials, calls to action, and offer promotion), and Repurposed (recycled or podcast-clipped content for lower-effort days). Jill walks through how she maps out her monthly content calendar using a simple notes app, reverse-engineering around launches, scheduled events, and a weekly cadence of one post per content type. By embracing imperfection and consistency over perfection, you can get faster at content creation, overcome perfectionism, and stay visible even on low-energy days. Join James Wedmore's FREE Business Breakthrough Experience here! Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution","meta_description":"Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1591,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-616-the-5-content-types-i-m-using-in-my-30-day-reels-challenge/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-616-the-5-content-types-i-m-using-in-my-30-day-reels-challenge.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}