{"podcast":{"title":"Fit Biz U","slug":"fit-biz-u-3379243","podcast_index_feed_id":3379243,"rss_url":"https://jillcolemanfitbizu.libsyn.com/rss","website_url":"http://jilllockwoodfitbizu.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/5/f/4/b/5f4b44dd27b89741d959afa2a1bf1c87/FBU_FINAL_JL.png","author":"Jill Lockwood","episode_count":616,"summary":"Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.","last_synced_at":"2026-07-20T16:17:37.377581+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243"},"episode":{"title":"FBU 611: 4 Tweaks I've Made to My Email Marketing to Accommodate Shorter Attention Spans","slug":"fbu-611-4-tweaks-i-ve-made-to-my-email-marketing-to-accommodate-shorter-attention-spans","published_at":"2026-05-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-611-4-tweaks-i-ve-made-to-my-email-marketing-to-accommodate-shorter-attention-spans","show_page_url":"https://stenobird.com/podcast/fit-biz-u-3379243","url":"https://jillcolemanfitbizu.libsyn.com/fbu-611-4-tweaks-ive-made-to-my-email-marketing-to-accommodate-shorter-attention-spans","audio_url":"https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_611_mixdown.mp3?dest-id=2456666","summary":"Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less backstory and context, and including a clear call to action in every email to \"train the click.\" While longer, story-driven emails still have a place, the majority of emails, particularly those driving people to opt-in or sales pages, should be short, punchy, and to the point. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com","meta_description":"Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1251,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-611-4-tweaks-i-ve-made-to-my-email-marketing-to-accommodate-shorter-attention-spans/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-611-4-tweaks-i-ve-made-to-my-email-marketing-to-accommodate-shorter-attention-spans.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}