{"podcast":{"title":"Fit Biz U","slug":"fit-biz-u-3379243","podcast_index_feed_id":3379243,"rss_url":"https://jillcolemanfitbizu.libsyn.com/rss","website_url":"http://jilllockwoodfitbizu.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/5/f/4/b/5f4b44dd27b89741d959afa2a1bf1c87/FBU_FINAL_JL.png","author":"Jill Lockwood","episode_count":616,"summary":"Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.","last_synced_at":"2026-07-20T16:17:37.377581+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243"},"episode":{"title":"FBU 608: Make These 2 Counterintuitive Energetic Shifts to Close More Sales","slug":"fbu-608-make-these-2-counterintuitive-energetic-shifts-to-close-more-sales","published_at":"2026-05-11T08:00:00+00:00","page_url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-608-make-these-2-counterintuitive-energetic-shifts-to-close-more-sales","show_page_url":"https://stenobird.com/podcast/fit-biz-u-3379243","url":"https://jillcolemanfitbizu.libsyn.com/fbu-608-make-these-2-counterintuitive-energetic-shifts-to-close-more-sales","audio_url":"https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_608_mixdown.mp3?dest-id=2456666","summary":"If you're ready to up your sales technique, there are two energetic shifts you need to try. The first is adopting an \"interview energy\"—approaching sales conversations from a place of confidence and selectivity, where the potential client feels they need to earn their spot rather than the you feeling desperate for the sale. The second is simply assuming people already have the money for your services, which leads to showing up more confident, convicted, and abundant in any sales context. You could also raise your prices, because higher prices signal higher value, which can attract easier clients. In any case, a well-rounded offer suite should serve buyers at every level rather than defaulting to a race to the bottom on price. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com","meta_description":"If you're ready to up your sales technique, there are two energetic shifts you need to try. The first is adopting an \"interview energy\"—approaching sales…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2147,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-608-make-these-2-counterintuitive-energetic-shifts-to-close-more-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/fit-biz-u-3379243/fbu-608-make-these-2-counterintuitive-energetic-shifts-to-close-more-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}