{"podcast":{"title":"First Smoke of The Day","slug":"first-smoke-of-the-day-3952642","podcast_index_feed_id":3952642,"rss_url":"https://feeds.acast.com/public/shows/60b5cb4644938a0013db1ecf","website_url":"https://shows.acast.com/first-smoke-of-the-day","image_url":"https://assets.pippa.io/shows/60b5cb4644938a0013db1ecf/1713468504643-51f7a06a592a630e062271e5c6137a47.jpeg","author":"Blackleaf & PackGods","episode_count":246,"summary":"Welcome to First Smoke of the Day – The Ultimate Cannabis Industry Podcast! First Smoke of the Day is your go-to podcast for Exclusive insider Access to Cannabis Culture, Cultivation, Entrepreneurship, and more. Tune in for behind-the-scenes interviews with Cultivators, Hashmakers, Breeders, Brand owners, Athletes, Musicians, Smugglers, and the Fearless Hustlers shaping the cannabis industry. Discover Untold stories, expert tips, and valuable lessons from cannabis legends and innovators. From navigating underground movements to uncovering entrepreneurial success stories, we bring you real stories, hard truths, and actionable insights from the people driving cannabis culture forward. Why Subscribe? • Hear Stories from Industry Disruptors & Legends • Learn From Experts Shaping the Cannabis Space • Dive Deep into the Passion, Hustle & Culture Subscribe now and join the First Smoke of the Day community! Instagram YouTube BlackLeaf IG PackGods IG Website Thank you so much for tuning into First Smoke of The Day. A cannabis and culture podcast giving you insight into the mind and lives of growers, extractors, playmakers, street brands, and underground culture in the global cannabis indus…","last_synced_at":"2026-09-22T06:20:41.611912+00:00","page_url":"https://stenobird.com/podcast/first-smoke-of-the-day-3952642"},"episode":{"title":"Why Almost Every Celebrity Weed Brand Fails | LMC Media","slug":"why-almost-every-celebrity-weed-brand-fails-lmc-media","published_at":"2026-09-08T11:00:00+00:00","page_url":"https://stenobird.com/podcast/first-smoke-of-the-day-3952642/why-almost-every-celebrity-weed-brand-fails-lmc-media","show_page_url":"https://stenobird.com/podcast/first-smoke-of-the-day-3952642","url":"https://shows.acast.com/first-smoke-of-the-day/episodes/why-almost-every-celebrity-weed-brand-fails-lmc-media","audio_url":"https://sphinx.acast.com/p/open/s/60b5cb4644938a0013db1ecf/e/6aa1927a9d5ca4f665eeed20/media.mp3","summary":"Celebrity weed brands keep dying and LMC has a theory about the room where those deals get made. Everyone at that table is incentivized for the deal to close. Nobody gets paid to say no. So even when someone in there knows cannabis works nothing like liquor licensing, there's no reason for them to speak up. He walks through why the ones that survive all have the same thing in common: they live it. Wiz with Khalifa Kush. Method Man out there in the story feeds gifting boxes. TCA reps working events. Compare that to Jay-Z and Monogram, where the D'Ussé playbook got copied into an industry that doesn't work that way. Then the Drake and Canopy Growth story. LMC interviewed Bruce Linton, Canopy's founder, who told him the deal was a promo vehicle. Canadian rules block direct brand advertising, but you can advertise through news, so every press release about Drake was the actual product. He doesn't think they ever seriously intended to launch a brand. Plus why running a cannabis company like a tech company doesn't work, and his actual advice if a celebrity asked him how to enter the space. Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com. Subscribe for new episodes every week. Faven Lighting. Under canopy lighting that's changing how facilities and grow rooms get built. They'll put together a full layout for your setup, whether you're running HPS, double-ended, fluorescent, or LED. Use code FSOTD. https://favenlighting.com/ Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Celebrity weed brands keep dying and LMC has a theory about the room where those deals get made. Everyone at that table is incentivized for the deal to cl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":921,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/first-smoke-of-the-day-3952642/episodes/why-almost-every-celebrity-weed-brand-fails-lmc-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/first-smoke-of-the-day-3952642/why-almost-every-celebrity-weed-brand-fails-lmc-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}