{"podcast":{"title":"Filthy Rich Cleaners: The Cleaning Business Podcast","slug":"filthy-rich-cleaners-the-cleaning-business-podcast-7179545","podcast_index_feed_id":7179545,"rss_url":"https://feed.podbean.com/filthyrichcleaners/feed.xml","website_url":"https://www.filthyrichcleaners.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/20072361/Filthy_Rich_Cleaners6vpx2.jpg","author":"ZenMaid","episode_count":160,"summary":"Filthy Rich Cleaners is the free cleaning business coach you never knew you needed. Hosted by Stephanie Pipkin, founder of Serene Clean, every episode delivers real, tactical advice you'd normally pay for in a consulting call. Honest stories, proven strategies, and tips from people who've built successful cleaning companies, whether you're just starting out or ready to scale. We're here to make you Filthy Rich 💸","last_synced_at":"2026-07-28T22:21:31.210422+00:00","page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545"},"episode":{"title":"#160: Rose's Playbook to Attract the Right Client at the Right Price","slug":"160-rose-s-playbook-to-attract-the-right-client-at-the-right-price","published_at":"2026-07-28T11:00:00+00:00","page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/160-rose-s-playbook-to-attract-the-right-client-at-the-right-price","show_page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545","url":"https://www.filthyrichcleaners.com/e/160-roses-playbook-to-attract-the-right-client-at-the-right-price/","audio_url":"https://mcdn.podbean.com/mf/web/jpfrxbubwwxbaujz/FRC_Ep160_AudioOnly.mp3","summary":"Rose Cavanaugh started cleaning houses in 2019 as a newly single mom who needed to make money. Seven years later, she runs a 175-client cleaning business with 15 techs and an office manager, and, best of all, she is 100% out of the field. In this episode, Rose sits down with host Stephanie to walk through how she built Patriot Endeavors / Rose's Cleaning Services in rural Central Texas. She talks about the terror of the first hire, learning her worth on pricing, closing nearly every walkthrough with confidence, and building a \"family first\" culture in a high-turnover industry. She also shares the systems shift — ZenMaid, QuickBooks, ACH invoicing — that lets the business run without her. 📌 What You'll Learn — Why \"I'll take any job\" is a survival mindset you have to outgrow once you hire staff — How to build pricing confidence: do the walkthrough, vet the minimum first, and never budge on your number — Why selling the value (not the price) is what closes 9 out of 10 walkthroughs — How to relay client expectations to your team so quality doesn't get lost in translation — The \"family first\" flexibility that turns parents and single moms into your most loyal staff — Why letting go and delegating is the hardest skill for a growing owner — How switching to ZenMaid, QuickBooks, and ACH transformed operations (and why losing a few clients was worth it) Resources Mentioned — ZenMaid (scheduling software, digital checklists, notes, client management): https://get.zenmaid.com/ — Rose's Cleaning Services: https://www.facebook.com/p/Roses-Cleaning-100066975405899/ 👉 Try ZenMaid free for 14 days: https://get.zenmaid.com 📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/consulting-services/ ✉️ Subscribe to ZenMaid's Weekly Newsletter: https://www.zenmai…","meta_description":"Rose Cavanaugh started cleaning houses in 2019 as a newly single mom who needed to make money. Seven years later, she runs a 175-client cleaning business…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3831,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/episodes/160-rose-s-playbook-to-attract-the-right-client-at-the-right-price/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/160-rose-s-playbook-to-attract-the-right-client-at-the-right-price.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}