{"podcast":{"title":"Filthy Rich Cleaners: The Cleaning Business Podcast","slug":"filthy-rich-cleaners-the-cleaning-business-podcast-7179545","podcast_index_feed_id":7179545,"rss_url":"https://feed.podbean.com/filthyrichcleaners/feed.xml","website_url":"https://www.filthyrichcleaners.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/20072361/Filthy_Rich_Cleaners6vpx2.jpg","author":"ZenMaid","episode_count":146,"summary":"Filthy Rich Cleaners is the free cleaning business coach you never knew you needed. Hosted by Stephanie Pipkin, founder of Serene Clean, every episode delivers real, tactical advice you'd normally pay for in a consulting call. Honest stories, proven strategies, and tips from people who've built successful cleaning companies, whether you're just starting out or ready to scale. We're here to make you Filthy Rich 💸","last_synced_at":"2026-06-10T00:18:31.671895+00:00","page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545"},"episode":{"title":"#134: How Natalie’s $15 Clean Built a 15-Year Business","slug":"134-how-natalie-s-15-clean-built-a-15-year-business","published_at":"2026-04-28T11:00:00+00:00","page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/134-how-natalie-s-15-clean-built-a-15-year-business","show_page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545","url":"https://www.filthyrichcleaners.com/e/134-how-natalie-s-15-clean-built-a-15-year-business/","audio_url":"https://mcdn.podbean.com/mf/web/eqgnja7zxfayaftb/FRC_Ep134_AudioOnly.mp3","summary":"What happens when a corporate sales executive burns out so badly that her brother jokes she might end up on World News Tonight? She moves to Boulder and starts cleaning houses! In this episode, Stephanie sits down with Natalie Mikishko, owner of Majestic Domestics and Clean Conscience Cleaning Service in Boulder, Colorado. Natalie walked away from a career that spanned HR training, grocery purchasing, cabinet sales, and commercial construction, and then built two cleaning companies from scratch — including a $15-a-clean lost leader campaign. She shares the full story of acquiring Clean Conscience in 2022, what she wishes she'd done differently, and how her team of two jumped in to clean when she lost seven staff members in a single month. 📌 What You'll Learn — How a Groupon-style newspaper deal at $15 per clean launched Majestic Domestics and created 15-year client relationships — What Natalie would demand before signing any acquisition deal again — Why she transitioned her team from hourly pay to percentage-based pay— How she recovered operationally after losing 7 cleaners in January without canceling on clients — The culture investments (backup company cars, AAA cards, a full office coffee and cocktail bar) that make her team stay Resources Mentioned — ZenMaid scheduling software: https://get.zenmaid.com — CleanCon conference: https://www.mycleancon.com/ 👉 Try ZenMaid free for 14 days: https://get.zenmaid.com 📞 Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/ ✉️ Subscribe to ZenMaid's Weekly Newsletter: https://zenmaid.lpages.co/newsletter-sign-up/","meta_description":"What happens when a corporate sales executive burns out so badly that her brother jokes she might end up on World News Tonight? She moves to Boulder and s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4014,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/episodes/134-how-natalie-s-15-clean-built-a-15-year-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/134-how-natalie-s-15-clean-built-a-15-year-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}