{"podcast":{"title":"Filthy Rich Cleaners: The Cleaning Business Podcast","slug":"filthy-rich-cleaners-the-cleaning-business-podcast-7179545","podcast_index_feed_id":7179545,"rss_url":"https://feed.podbean.com/filthyrichcleaners/feed.xml","website_url":"https://www.filthyrichcleaners.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/20072361/Filthy_Rich_Cleaners6vpx2.jpg","author":"ZenMaid","episode_count":146,"summary":"Filthy Rich Cleaners is the free cleaning business coach you never knew you needed. Hosted by Stephanie Pipkin, founder of Serene Clean, every episode delivers real, tactical advice you'd normally pay for in a consulting call. Honest stories, proven strategies, and tips from people who've built successful cleaning companies, whether you're just starting out or ready to scale. We're here to make you Filthy Rich 💸","last_synced_at":"2026-06-10T00:18:31.671895+00:00","page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545"},"episode":{"title":"#127: Creating Genuine Content for Your Business (Live from CleanCon)","slug":"127-creating-genuine-content-for-your-business-live-from-cleancon","published_at":"2026-04-02T11:00:00+00:00","page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/127-creating-genuine-content-for-your-business-live-from-cleancon","show_page_url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545","url":"https://www.filthyrichcleaners.com/e/127-creating-genuine-content-for-your-business-live-from-cleancon/","audio_url":"https://mcdn.podbean.com/mf/web/m35ke3fzjbarhimn/FRC_Ep127_AudioOnly.mp3","summary":"Personable content that shows you (and your brand's) personality might be what your marketing strategy is missing! In this episode — recorded live from CleanCon in Indianapolis — Stephanie sits down with Nicole Somerstein, ZenMaid's Content Marketing Manager, to talk about why personable content can elevate your brand and build trust with cleaning clients. Nicole brings a marketer's eye to an industry she's come to love, and together, they break down why authenticity wins — while also sprinkling in some life advice ✨ And yes, Nicole is the one who wrote this podcast description. 📌 What You'll Learn — Why your most imperfect, unplanned content often performs best — Why cleaning businesses need an About Us page with a real face and a real story — The difference between selling content and awareness content, and why you need both — How to stop competing against other owners' timelines and focus on your own race — Why getting on video is one of the highest-trust moves a cleaning business can make Resources Mentioned:CleanCon conference — https://www.mycleancon.com/Drew Larson's episode — https://www.youtube.com/watch?v=2NIBCsJQWkcZenMaid Software — https://get.zenmaid.com/ 👉 Try ZenMaid free for 14 days: https://get.zenmaid.com📞 Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/✉️ Subscribe to ZenMaid's Weekly Newsletter: https://zenmaid.lpages.co/newsletter-sign-up/","meta_description":"Personable content that shows you (and your brand's) personality might be what your marketing strategy is missing! In this episode — recorded live from Cl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1740,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/episodes/127-creating-genuine-content-for-your-business-live-from-cleancon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/filthy-rich-cleaners-the-cleaning-business-podcast-7179545/127-creating-genuine-content-for-your-business-live-from-cleancon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}