{"podcast":{"title":"Field and Garden with Lisa Mason Ziegler","slug":"field-and-garden-with-lisa-mason-ziegler-1486880","podcast_index_feed_id":1486880,"rss_url":"https://anchor.fm/s/361de60c/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/lisa-ziegler0","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/8979291/8979291-1613829243248-930e3b572f099.jpg","author":"Lisa Mason Ziegler","episode_count":410,"summary":"Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!","last_synced_at":"2026-07-28T22:19:27.681472+00:00","page_url":"https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880"},"episode":{"title":"#384: Flower Farming Do's & Don'ts (Encore)","slug":"384-flower-farming-do-s-don-ts-encore","published_at":"2026-03-03T12:00:00+00:00","page_url":"https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880/384-flower-farming-do-s-don-ts-encore","show_page_url":"https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880","url":"https://podcasters.spotify.com/pod/show/lisa-ziegler0/episodes/384-Flower-Farming-Dos--Donts-Encore-e3frtid","audio_url":"https://anchor.fm/s/361de60c/podcast/play/116306957/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-3%2Fc9fd7d37-6266-a4db-add8-1986acfbcaf0.m4a","summary":"If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things! Hope they help! ~Lisa P.S. Listen through to the very end for an uplifting note from Jennifer! Mentions Lisa's Course: ⁠Flower Farming School Online ⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠ The ⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers ⁠⁠⁠⁠⁠ , owner of ⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of ⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch ⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!","meta_description":"If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2251,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/field-and-garden-with-lisa-mason-ziegler-1486880/episodes/384-flower-farming-do-s-don-ts-encore/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/field-and-garden-with-lisa-mason-ziegler-1486880/384-flower-farming-do-s-don-ts-encore.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}