{"podcast":{"title":"Federal Tax Updates","slug":"federal-tax-updates-5954475","podcast_index_feed_id":5954475,"rss_url":"https://feeds.transistor.fm/federal-tax-updates","website_url":"https://federaltaxupdates.com","image_url":"https://img.transistorcdn.com/eP2n1-i2q4OclX-m7SCZURGTtGLTi_AI9Pc1KWL7eiE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2NDUzLzE2NzMw/Mjg5NzItYXJ0d29y/ay5qcGc.jpg","author":"Roger Harris, EA and Annie Schwab, CPA","episode_count":92,"summary":"CPAs, Enrolled Agents, and Tax Preparers can keep up-to-date with the latest federal tax information while earning NASBA approved CPE credits and IRS approved CE credits by listening to the bi-weekly Federal Tax Updates podcast. The hosts Roger Harris and Annie Schwab have over 75 years of tax experience between them, which has been featured in various media outlets including Wall Street Journal, USA Today, The Morning Business Report, Bloomberg Business News, and Accounting Today.","last_synced_at":"2026-09-15T04:20:40.895553+00:00","page_url":"https://stenobird.com/podcast/federal-tax-updates-5954475"},"episode":{"title":"The Three Pillars: Hiring, Pricing, and Marketing Your Way to a Sellable Firm","slug":"the-three-pillars-hiring-pricing-and-marketing-your-way-to-a-sellable-firm","published_at":"2025-09-29T14:00:00+00:00","page_url":"https://stenobird.com/podcast/federal-tax-updates-5954475/the-three-pillars-hiring-pricing-and-marketing-your-way-to-a-sellable-firm","show_page_url":"https://stenobird.com/podcast/federal-tax-updates-5954475","url":"https://share.transistor.fm/s/2b090d83","audio_url":"https://op3.dev/e/media.transistor.fm/2b090d83/f9525b8a.mp3","summary":"Drawing from insights gathered at five IRS tax forums this year, Roger and Annie are joined by Jeff, Amanda, and Katarina to tackle the three most pressing challenges facing small accounting firms. From remote hiring strategies to why 90% of clients accept fee increases to essential marketing basics, this episode shows how hiring, pricing, and marketing work together to create a thriving, sellable practice. Whether you're drowning in capacity issues or preparing for eventual retirement, these proven strategies offer a roadmap out of the daily grind. Sponsors Padgett - Contact Padgett or Email Jeff Phillips (00:00) - Welcome to Federal Tax Updates (00:55) - Overview of Today's Podcast (01:12) - Insights from IRS Forums (02:28) - Key Challenges in the Industry (04:05) - Deep Dive into Hiring Issues Pricing Strategies and Challenges (07:23) - Introducing Jeff Phillips on Hiring (08:38) - Remote Work and Hiring (27:39) - Introduction and Struggles with Pricing (28:08) - Linking Pricing to Hiring Challenges (29:06) - Consequences of Poor Pricing (30:53) - Implementing a Pricing System (32:33) - Client Reactions to Price Increases (35:14) - Timing and Strategy for Raising Fees (45:29) - Marketing and Growth Strategies (47:05) - Importance of Online Presence (49:50) - Leveraging Reviews and Referrals (01:00:31) - Concluding Thoughts and Future Plans Get NASBA Approved CPE or IRS Approved CE Launch the course on EarmarkCPE to get free CPE/CE for listening to this episode. Connect with the Hosts on LinkedIn Roger Harris Annie Schwab Review Leave a review on Apple Podcasts or Podchaser Subscribe Subscribe to the Federal Tax Updates podcast in your favorite podcast app! This podcast is a production of Earmark Media The full transcript for this episode is available by clicking on…","meta_description":"Drawing from insights gathered at five IRS tax forums this year, Roger and Annie are joined by Jeff, Amanda, and Katarina to tackle the three most pressin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3726,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/federal-tax-updates-5954475/episodes/the-three-pillars-hiring-pricing-and-marketing-your-way-to-a-sellable-firm/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/federal-tax-updates-5954475/the-three-pillars-hiring-pricing-and-marketing-your-way-to-a-sellable-firm.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}