{"podcast":{"title":"Farmers to Florists","slug":"farmers-to-florists-7729592","podcast_index_feed_id":7729592,"rss_url":"https://media.rss.com/farmers-to-florists/feed.xml","website_url":"https://rss.com/podcasts/farmers-to-florists","image_url":"https://media.rss.com/farmers-to-florists/20260303_030344_2cd2acfccb79e7926b8044f3072f0a12.png","author":"Liz Fiedler Mergen","episode_count":10,"summary":"Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success. https://www.farmerstoflorists.com/","last_synced_at":null,"page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592"},"episode":{"title":"Flower Farmer Outreach Tips: How to Approach Florists with Confidence","slug":"flower-farmer-outreach-tips-how-to-approach-florists-with-confidence","published_at":"2026-03-17T11:01:00+00:00","page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592/flower-farmer-outreach-tips-how-to-approach-florists-with-confidence","show_page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592","url":"https://rss.com/podcasts/farmers-to-florists/2606637","audio_url":"https://content.rss.com/episodes/375999/2606637/farmers-to-florists/2026_03_06_18_47_13_07e3e5c9-cfcc-4283-93eb-ab4e3e0b7a5c.mp3","summary":"Takeaways Reaching out to florists works better when flower farmers position themselves as a solution, not as someone asking for a favor. Clear, structured communication helps reduce friction and makes it easier for florists to say yes to local sourcing. Strong wholesale relationships are built through professionalism, consistency, and simple systems. Summary of the episode In this episode of Farmers to Florists , Liz Fiedler Mergen shares how flower farmers can approach florists professionally and confidently when building wholesale relationships. She explains the mindset shift that helps growers stop sounding hesitant or overly apologetic and start presenting themselves as reliable local partners. Liz walks through what to avoid in florist outreach, including overly long introductions, vague one-line messages, and unstructured communication that creates extra work for the florist. She also outlines what growers should include in an introductory message, such as location, product, seasonality, and ordering details. The episode also covers follow-up etiquette, presentation tips for sample drop-offs, and why the long-term goal is not a single sale but a repeat relationship. For flower farmers looking to sell local flowers more effectively, this episode offers practical guidance on florist communication, wholesale flower marketing, and building stronger local floral systems. Key Topics Covered: How flower farmers should think about florist outreach Common mistakes when contacting florists What to include in a professional wholesale introduction How to reduce friction in communication Follow-up best practices for busy florists Why presentation and organization matter How to build repeat florist relationships Making local flower sourcing easier for florists https://www.far…","meta_description":"Takeaways Reaching out to florists works better when flower farmers position themselves as a solution, not as someone asking for a favor. Clear, structure…","key_points":[],"chapters":[],"topics":[],"duration_seconds":392,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/farmers-to-florists-7729592/episodes/flower-farmer-outreach-tips-how-to-approach-florists-with-confidence/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/farmers-to-florists-7729592/flower-farmer-outreach-tips-how-to-approach-florists-with-confidence.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}