{"podcast":{"title":"Farmers to Florists","slug":"farmers-to-florists-7729592","podcast_index_feed_id":7729592,"rss_url":"https://media.rss.com/farmers-to-florists/feed.xml","website_url":"https://rss.com/podcasts/farmers-to-florists","image_url":"https://media.rss.com/farmers-to-florists/20260303_030344_2cd2acfccb79e7926b8044f3072f0a12.png","author":"Liz Fiedler Mergen","episode_count":10,"summary":"Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success. https://www.farmerstoflorists.com/","last_synced_at":null,"page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592"},"episode":{"title":"Farmers to Florists: Smarter Crop Planning + Better Floral Business Systems","slug":"farmers-to-florists-smarter-crop-planning-better-floral-business-systems","published_at":"2026-03-03T15:12:01+00:00","page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592/farmers-to-florists-smarter-crop-planning-better-floral-business-systems","show_page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592","url":"https://rss.com/podcasts/farmers-to-florists/2597063","audio_url":"https://content.rss.com/episodes/375999/2597063/farmers-to-florists/2026_03_03_15_11_55_574a8614-19d4-4e6c-9c0d-a0cf10276682.mp3","summary":"Takeaways Build a floral business around systems , not hustle, to reduce burnout. Strong crop planning and recipe planning create easier, more reliable local sourcing. Better data and clearer workflows help farmers and florists strengthen wholesale relationships. In the Farmers to Florists trailer, host Dr. Liz Fiedler Mergen introduces a podcast designed to make local flowers easier—from seed to centerpiece. Drawing from her experience as a flower farmer, wedding florist, and owner of Sunny Mary Meadow in central Minnesota (Zone 4B), Liz shares why the floral industry doesn’t need more hustle—it needs better systems. She explains the core topics you’ll hear each week: crop planning with intention, designing around seasonality, wholesale relationships, data-driven decisions, pricing with confidence, and reducing burnout. Liz also shares the “why” behind the Farmers to Florists platform: preparation comes before connection. When farmers have strong crop projections and florists can organize recipes clearly, the relationship becomes easier—and local sourcing becomes more sustainable. Key Topics Covered: Local flowers made easier: grow, design, and sell with clarity Systems vs. hustle: reducing burnout in flower businesses Crop planning and bloom-time projection using real data Recipe planning for florists and planning around seasonality Strengthening farmer–florist wholesale relationships with better workflows https://www.farmerstoflorists.com/","meta_description":"Takeaways Build a floral business around systems , not hustle, to reduce burnout. Strong crop planning and recipe planning create easier, more reliable lo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":710,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/farmers-to-florists-7729592/episodes/farmers-to-florists-smarter-crop-planning-better-floral-business-systems/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/farmers-to-florists-7729592/farmers-to-florists-smarter-crop-planning-better-floral-business-systems.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}