{"podcast":{"title":"Farmers to Florists","slug":"farmers-to-florists-7729592","podcast_index_feed_id":7729592,"rss_url":"https://media.rss.com/farmers-to-florists/feed.xml","website_url":"https://rss.com/podcasts/farmers-to-florists","image_url":"https://media.rss.com/farmers-to-florists/20260303_030344_2cd2acfccb79e7926b8044f3072f0a12.png","author":"Liz Fiedler Mergen","episode_count":10,"summary":"Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success. https://www.farmerstoflorists.com/","last_synced_at":null,"page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592"},"episode":{"title":"Farmer vs Florist Pricing: What Customers Don’t Understand","slug":"farmer-vs-florist-pricing-what-customers-don-t-understand","published_at":"2026-04-30T11:01:00+00:00","page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592/farmer-vs-florist-pricing-what-customers-don-t-understand","show_page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592","url":"https://rss.com/podcasts/farmers-to-florists/2779626","audio_url":"https://content.rss.com/episodes/375999/2779626/farmers-to-florists/2026_04_29_21_15_59_9553cdbc-4044-44aa-bf74-a091c8697767.mp3","summary":"Use code PODCAST at checkout for 30% off! https://www.farmerstoflorists.com/ Takeaways The difference between farmer pricing and florist pricing comes down to labor, design, and customization. Competing on price leads to undervaluing your work and eventual burnout. Clear communication helps customers understand and respect pricing. Summary of the Episode In this episode of Farmers to Florists , Dr. Liz breaks down one of the most misunderstood aspects of the floral industry: pricing. She explains why a $30 bouquet can quickly become a $60 arrangement and how the shift from farmer to florist introduces additional layers of labor, design, and risk. This episode offers practical language for communicating value to customers while reinforcing the importance of sustainable pricing strategies. Key Topics Covered: Farmer vs florist pricing differences What goes into custom floral design How to explain pricing without defensiveness The risks of underpricing your work Building a sustainable and profitable floral business https://www.farmerstoflorists.com/","meta_description":"Use code PODCAST at checkout for 30% off! https://www.farmerstoflorists.com/ Takeaways The difference between farmer pricing and florist pricing comes dow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":342,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/farmers-to-florists-7729592/episodes/farmer-vs-florist-pricing-what-customers-don-t-understand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/farmers-to-florists-7729592/farmer-vs-florist-pricing-what-customers-don-t-understand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}