{"podcast":{"title":"Farmers to Florists","slug":"farmers-to-florists-7729592","podcast_index_feed_id":7729592,"rss_url":"https://media.rss.com/farmers-to-florists/feed.xml","website_url":"https://rss.com/podcasts/farmers-to-florists","image_url":"https://media.rss.com/farmers-to-florists/20260303_030344_2cd2acfccb79e7926b8044f3072f0a12.png","author":"Liz Fiedler Mergen","episode_count":10,"summary":"Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success. https://www.farmerstoflorists.com/","last_synced_at":null,"page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592"},"episode":{"title":"Crop Planning for Flower Farmers: Stop Guessing and Start Growing with Purpose","slug":"crop-planning-for-flower-farmers-stop-guessing-and-start-growing-with-purpose","published_at":"2026-05-26T11:01:00+00:00","page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592/crop-planning-for-flower-farmers-stop-guessing-and-start-growing-with-purpose","show_page_url":"https://stenobird.com/podcast/farmers-to-florists-7729592","url":"https://rss.com/podcasts/farmers-to-florists/2853577","audio_url":"https://content.rss.com/episodes/375999/2853577/farmers-to-florists/2026_05_24_14_16_23_dce832bb-4347-402c-ac42-f55491dcb626.mp3","summary":"Takeaways Why crop planning is the turning point from hobby flower growing to building a scalable floral business How documenting planting dates and harvest timing creates better business decisions year after year The four ways crop planning helps flower farmers predict, scale, and align production with real demand In this episode of Farmers to Florists, Dr. Liz Fiedler Mergen breaks down the mindset shift that transformed her flower farm from growing beautiful blooms to growing intentionally for profit and reliability. If you are selling subscriptions or farm stand bouquets, flexibility works. But once weddings, event design, and wholesale floral relationships enter the picture, crop planning becomes essential. Dr. Liz explains the four core functions of a crop plan: predicting bloom timing, tracking actual harvest outcomes, scaling production intentionally, and aligning flower production with customer demand. She also shares why your first crop plan does not need to be perfect. The real value comes from collecting data season after season until your business becomes more predictable and profitable. Whether you use spreadsheets or the Farmers to Florists platform, this episode will help you stop guessing and start building a stronger floral business. Key Topics Covered: Transitioning from flexible flower farming to intentional production Planning flowers for weddings and event timelines Tracking planting and harvest dates Using historical data to improve crop decisions Building better relationships between flower farmers and florists Scaling flower production without increasing chaos Creating demand-driven floral businesses https://www.farmerstoflorists.com/","meta_description":"Takeaways Why crop planning is the turning point from hobby flower growing to building a scalable floral business How documenting planting dates and harve…","key_points":[],"chapters":[],"topics":[],"duration_seconds":513,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/farmers-to-florists-7729592/episodes/crop-planning-for-flower-farmers-stop-guessing-and-start-growing-with-purpose/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/farmers-to-florists-7729592/crop-planning-for-flower-farmers-stop-guessing-and-start-growing-with-purpose.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}