{"podcast":{"title":"Expert Edge Podcast","slug":"expert-edge-podcast-358471","podcast_index_feed_id":358471,"rss_url":"https://expertedgepodcast.libsyn.com/rss","website_url":"https://www.expertedgepodcast.com/","image_url":"https://static.libsyn.com/p/assets/6/a/3/8/6a38920cac150228/Podcast_Image_2.jpg","author":"Colin Boyd","episode_count":323,"summary":"The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.","last_synced_at":"2026-07-22T02:19:59.608344+00:00","page_url":"https://stenobird.com/podcast/expert-edge-podcast-358471"},"episode":{"title":"Scalable Speaking Sales Machine","slug":"scalable-speaking-sales-machine","published_at":"2026-06-02T11:30:00+00:00","page_url":"https://stenobird.com/podcast/expert-edge-podcast-358471/scalable-speaking-sales-machine","show_page_url":"https://stenobird.com/podcast/expert-edge-podcast-358471","url":"https://www.expertedgepodcast.com/blog/episode323","audio_url":"https://traffic.libsyn.com/secure/expertedgepodcast/EE_323_mixdown1.mp3?dest-id=1880480","summary":"You look at your bank account and you're $5K to $12K short. Again. Last month you made $20K. This month? $4K. Next month? Who knows. In this episode of The Expert Edge, I break down how to build a scalable speaking sales machine that turns inconsistent chaos into predictable revenue. Most coaches think they need more strategies. More funnels. More content. More hustle. Wrong. You need one great presentation. One. That's it. Lindsay was a mum of a special needs son. She was scattered across Instagram, groups, collaborations. Exhausted. Inconsistent revenue. She built one presentation. Delivered it every week online. Went from $1-2K a week to $5K a week to $10K a week. Same presentation. Same offer. Just consistency. Now she does $30-40K months with the same deck. I walk through the exact three-part system that turns scattered sales into a scalable machine: creating a high-value offer, getting crystal clear on your messaging, and building one great presentation you deliver repeatedly. What you'll learn: → Start with a high-value offer - The five elements of value (saving time, making money, access to you, community, energy shift) → Get crystal clear on your messaging - \"Professional women\" vs \"professional women in director roles who hold back in board meetings and miss promotions\" → Build one great presentation - 90% of the sale happens before you mention the offer (and how I went from 5% to 34% conversion by changing content) → Move from scattered to scalable - Why consistency beats strategy every single time → Why you should sell group programs, not one-on-one through presentations - The best use of your time and leverage Real insights from the episode: Lindsay's story: from scattered $1-2K weeks to consistent $10K weeks with one presentation Why 90% of the selling ha…","meta_description":"You look at your bank account and you're $5K to $12K short. Again. Last month you made $20K. This month? $4K. Next month? Who knows. In this episode of Th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1894,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/expert-edge-podcast-358471/episodes/scalable-speaking-sales-machine/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/expert-edge-podcast-358471/scalable-speaking-sales-machine.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}