{"podcast":{"title":"eXp Executive Masterclass","slug":"exp-executive-masterclass-6990740","podcast_index_feed_id":6990740,"rss_url":"https://feeds.transistor.fm/exp-executive-masterclass","website_url":"https://life.exprealty.com/","image_url":"https://img.transistorcdn.com/jDknFZMc8LT2Rympjsu8JhdibrCu_wXiDONs4Wol4lo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMWE0/OTE4ZTdlMDUzNjU4/MWNjZThkMDU5NWNm/N2IzMS5wbmc.jpg","author":"eXp University","episode_count":98,"summary":"Welcome to the eXp Executive Masterclass, powered by eXp University, where top eXp Realty executives and leaders share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge","last_synced_at":"2026-07-24T08:21:08.526928+00:00","page_url":"https://stenobird.com/podcast/exp-executive-masterclass-6990740"},"episode":{"title":"eXp Executive Masterclass: The Event Planning Blueprint with Mindy Grubb","slug":"exp-executive-masterclass-the-event-planning-blueprint-with-mindy-grubb","published_at":"2026-05-21T19:00:00+00:00","page_url":"https://stenobird.com/podcast/exp-executive-masterclass-6990740/exp-executive-masterclass-the-event-planning-blueprint-with-mindy-grubb","show_page_url":"https://stenobird.com/podcast/exp-executive-masterclass-6990740","url":"https://share.transistor.fm/s/3c27a43d","audio_url":"https://media.transistor.fm/3c27a43d/85025dce.mp3","summary":"How do you plan an event that actually drives ROI in 2026? Mindy Grubb, Vice President of Events, eXp Realty, shares the unfiltered truth about Event Strategy and the exact blueprint used to achieve high-conversion follow-ups without blowing your budget. Stop treating events like a finish line and start using them as a powerful lead generation starting point. This session breaks down a repeatable framework for planning everything from client appreciation nights to community masterminds using eXp Realty-backed systems. 🔥 IN THIS EPISODE: ✅ The \"Why\" Audit: Learn why defining a single primary objective is the most skipped step and how it dictates every future decision. ✅ Venue Capacity Math: Master the 30% rule for room flow to ensure your attendees feel comfortable and engaged rather than crowded. ✅ The Audio Non-Negotiable: Understand why audio is the most critical technical element and why you must never skip a microphone test. ✅ Retention-Based Agendas: Discover how to alternate movement and engagement to protect attendee energy and prevent \"post-lunch dip.\" ✅ The ROI of Follow-Up: A breakdown of the 24-hour momentum window and why your event success is measured by appointments, not attendance. Quick Links Access the eXp Hub: https://hub.exprealty.com/ Visit eXp University: https://www.expuniversity.com/ Timestamps: 0:00 – The \"Hook\" (Why your first event shouldn't be flashy) 1:11 – The Most Skipped Step (Defining your \"Why\") 2:12 – Redefining Success (Metrics beyond attendance) 3:37 – The Venue Audit (4 critical checks for every space) 4:08 – Capacity Pro Tip (The 35% subtraction rule) 7:24 – Realistic Budgeting (Actuals vs. Aspirational columns) 8:34 – The \"Golden Nugget\" (Why audio is non-negotiable) 9:12 – Agenda Engineering (Protecting attendee energy) 10:53 – P…","meta_description":"How do you plan an event that actually drives ROI in 2026? Mindy Grubb, Vice President of Events, eXp Realty, shares the unfiltered truth about Event Stra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":954,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/exp-executive-masterclass-6990740/episodes/exp-executive-masterclass-the-event-planning-blueprint-with-mindy-grubb/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/exp-executive-masterclass-6990740/exp-executive-masterclass-the-event-planning-blueprint-with-mindy-grubb.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}