{"podcast":{"title":"Exit Paradox","slug":"exit-paradox-7495448","podcast_index_feed_id":7495448,"rss_url":"https://feeds.transistor.fm/exit-paradox","website_url":"https://www.exitparadox.com/","image_url":"https://img.transistorcdn.com/H2ZlfWjPFtWfRPxPUwYhaGNZ1qIpZRxIPenHYa35iHg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OGJi/NDlhZDM1YTkzZGRk/M2U0M2VhMGM2ZTY1/M2JlYi5qcGc.jpg","author":"Anastasia Koroleva","episode_count":60,"summary":"I'm Anastasia Koroleva, a 4x exited founder exploring life after selling a business with some of the most remarkable post-exit entrepreneurs in the world. Together, we rediscover purpose, redefine success, master investing, and build fulfilling lives and families. Having survived a 9-digit exit, I dedicated a decade to researching the deepest challenges faced by entrepreneurs after a business sale. This podcast is the platform to share my and other exited founders' hard-earned wisdom with the world. To join our community, please subscribe and share your thoughts. I’d love to hear from you 🙏.","last_synced_at":"2026-09-05T18:20:33.634233+00:00","page_url":"https://stenobird.com/podcast/exit-paradox-7495448"},"episode":{"title":"Brock Weatherup. Secrets of Successful Sequels","slug":"brock-weatherup-secrets-of-successful-sequels","published_at":"2024-10-22T17:10:00+00:00","page_url":"https://stenobird.com/podcast/exit-paradox-7495448/brock-weatherup-secrets-of-successful-sequels","show_page_url":"https://stenobird.com/podcast/exit-paradox-7495448","url":"https://www.exitparadox.com/podcast/brock-weatherup","audio_url":"https://media.transistor.fm/36040db7/66995902.mp3","summary":"Ten years ago, Brock Weatherup sold his first company, Pet360.com, to PetSmart for $160 million. It took under five years to build. Since then, he’s had two more successful exits, but two years ago, his journey took an unexpected turn when a life-changing medical diagnosis reshaped his entire outlook. In this episode, Brock talks about the secrets behind his consistent success, what keeps him optimistic and gives him a sense of purpose, and how he cultivates relationships in both business and private life. _____________________________________________________ 00:00:00: Introduction 00:01:17: Brock's first company exit experience 00:03:02: Transition challenges after the exit 00:03:31: Acquisition by PetSmart and transition experience 00:06:00: Acquisition of PetCoach 00:07:45: Brock's role and relationship with PetCoach team 00:08:59: Insights on being a startup to grown-up stage founder 00:09:41: Brock's involvement in subsequent businesses 00:11:00: Selling Great Pet Care due to MS diagnosis 00:11:56: Diagnosis impact on priorities and motivations 00:13:09: Adjusting to life with MS 00:14:38: Post-exit reflections and personal journey 00:15:41: Engaging with the business community in new ways 00:16:27: Realignment of life and business perspectives 00:21:47: Reflections on Sharing Knowledge and Purpose 00:22:08: Importance of Meaningful Involvement and Family Time in Purpose 00:22:26: Daily Approach to Living Purposefully 00:24:10: Impact of Diagnosis on Relationships and Support System 00:26:07: Friends' Support During a Difficult Time 00:26:54: Tracing the Evolution from First Business to Present 00:27:03: Story of the First Business Failure 00:30:02: Lessons Learned from Business Failures 00:31:15: The Role of Investors and Ethics 00:35:59: Challenges of Transition…","meta_description":"Ten years ago, Brock Weatherup sold his first company, Pet360.com, to PetSmart for $160 million. It took under five years to build. Since then, he’s had t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4060,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/exit-paradox-7495448/episodes/brock-weatherup-secrets-of-successful-sequels/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/exit-paradox-7495448/brock-weatherup-secrets-of-successful-sequels.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}