{"podcast":{"title":"Everything They Don't Tell You","slug":"everything-they-don-t-tell-you-470849","podcast_index_feed_id":470849,"rss_url":"https://perceptionevolutionproject.libsyn.com/rss","website_url":"https://www.blueisthenewwhite.com/listen","image_url":"https://static.libsyn.com/p/assets/1/6/d/8/16d86b9ee1d680f316c3140a3186d450/ETDTY-Show-Thumbnail-20250812-aye63anmah.png","author":"Josh Zolin","episode_count":285,"summary":"A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Featuring conversations with John Lee Dumas, Amy Morin, David Meltzer, Dr. Gay Hendricks, Blake Erickson, Dr. Robert Glover, Ken Rusk, and more. New episodes drop every Tuesday. Formerly Blue Is The New White Podcast.","last_synced_at":"2026-07-01T02:18:11.508044+00:00","page_url":"https://stenobird.com/podcast/everything-they-don-t-tell-you-470849"},"episode":{"title":"Stop Doing The Jobs That Lose You Money","slug":"stop-doing-the-jobs-that-lose-you-money","published_at":"2025-12-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/everything-they-don-t-tell-you-470849/stop-doing-the-jobs-that-lose-you-money","show_page_url":"https://stenobird.com/podcast/everything-they-don-t-tell-you-470849","url":"https://www.blueisthenewwhite.com/podcast","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/perceptionevolutionproject/Ep_09_Ben_Hansen-LIBSYN-FULL.mp3?dest-id=851468","summary":"Most owners in the trades do not have a revenue problem. They have a profit problem. Ben Hansen, the Profit Doctor, joins me to break down why you are working harder than ever with nothing to show for it and how to fix it. In this episode, I sit down with Ben Hansen, the Profit Doctor , to dig into why so many blue collar entrepreneurs are incredible operators and terrible CFOs for their own company. We talk about the gap between turning wrenches and understanding your numbers, why most bookkeepers and CPAs are not setting you up to win, and what to do if your revenue is climbing but your profit is stuck. Ben walks through his 4-part profit prescription, the difference between profit, revenue, and cash, how to think about pricing in the trades, and why you should stop doing the jobs that always lose you money. We also get into profititis, the 50–20 rule, and how cutting the worst 20 percent of your customers and work can be the fastest way to double what you keep. __ ► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook __ Guest: Ben Hansen, Profit Doctor Topic(s): Scale lean, boost margins, and build a business that actually gives you freedom, not just bigger numbers. https://profitdoctor.com/ Music Licensing by Audiio License #: 0981896904 #profit #profitability #smallbusiness","meta_description":"Most owners in the trades do not have a revenue problem. They have a profit problem. Ben Hansen, the Profit Doctor, joins me to break down why you are wor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4652,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/everything-they-don-t-tell-you-470849/episodes/stop-doing-the-jobs-that-lose-you-money/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/everything-they-don-t-tell-you-470849/stop-doing-the-jobs-that-lose-you-money.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}