{"podcast":{"title":"Event Planner Confessions","slug":"event-planner-confessions-7037703","podcast_index_feed_id":7037703,"rss_url":"https://www.spreaker.com/show/6316486/episodes/feed","website_url":"https://www.spreaker.com/podcast/event-planner-confessions--6316486","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/30ad5d91de416053e0c27d66ba9526f3.jpg","author":"Cohera","episode_count":53,"summary":"Welcome to Event Planner Confessions, a Cohera podcast. Every week, we dive into the candid, unfiltered stories of event professionals navigating the vibrant world of event management. From behind-the-scenes wins to lessons learned the hard way, we explore how creativity, collaboration, and a little chaos come together to create unforgettable experiences. Hosted by the team at Cohera, we spotlight the people and passions that shape the industry, revealing what really goes on when the lights go up, the guests arrive, and the magic happens. Tune in for insights, laughter, and confessions that celebrate the power of human connection and how events truly have the ability to change the world, one story at a time. Disclaimer: These confessions and stories have been altered to ensure anonymity and protect the identities of the individuals or entities involved. Any identifying details have been modified. The purpose of sharing these stories is to foster learning, celebrate our profession, and honor our clients and partners across the hospitality industry.","last_synced_at":"2026-09-16T00:18:56.540125+00:00","page_url":"https://stenobird.com/podcast/event-planner-confessions-7037703"},"episode":{"title":"The Destination Rebrand Every Event Planner Should Study","slug":"the-destination-rebrand-every-event-planner-should-study","published_at":"2026-08-25T10:00:03+00:00","page_url":"https://stenobird.com/podcast/event-planner-confessions-7037703/the-destination-rebrand-every-event-planner-should-study","show_page_url":"https://stenobird.com/podcast/event-planner-confessions-7037703","url":"https://www.spreaker.com/episode/the-destination-rebrand-every-event-planner-should-study--74656618","audio_url":"https://api.spreaker.com/download/episode/74656618/cohera_epga_flv_v1_2.mp3","summary":"Anaheim is one of the most recognizable destinations in the country, but recognition does not always lead to consideration. Visit Anaheim’s research found that roughly nine out of ten people knew the city, yet there was a 64 percent drop between awareness and the number of people who would consider bringing a meeting or convention there. The challenge was not getting people to recognize Anaheim. It was helping them understand everything the destination offered beyond its most famous icons. In this episode of Event Planner Confessions, Ashley Currin and Sam Monroe sit down with Scott Oklin, Chief Marketing Officer of Visit Anaheim, to unpack the strategy behind the city’s new A-City unscripted positioning. Scott explains how Visit Anaheim used research, local partnerships, unexpected creative agencies, experiential campaigns, and Anaheim’s real community to build a more emotional and complete destination story. He also shares how local restaurants, breweries, entertainment venues, cultural communities, and unexpected spaces can become part of the event itself. In this episode, you will learn: Why Anaheim’s challenge was consideration rather than awareness How Visit Anaheim used research to guide its new destination positioning Why emotional connection can influence destination decisions How iconic attractions can introduce attendees to a city’s broader culture Why local restaurants, venues, and communities should become part of the event experience How destination marketers and event planners can tell a more complete story together The real opportunity is not simply getting people to recognize a destination, but helping them see, feel, and experience everything it can become.","meta_description":"Anaheim is one of the most recognizable destinations in the country, but recognition does not always lead to consideration. Visit Anaheim’s research found…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1644,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/event-planner-confessions-7037703/episodes/the-destination-rebrand-every-event-planner-should-study/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/event-planner-confessions-7037703/the-destination-rebrand-every-event-planner-should-study.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}