{"podcast":{"title":"EVENT ABOUT IT: Event Marketing, Strategy & Business Growth","slug":"event-about-it-event-marketing-strategy-business-growth-7239343","podcast_index_feed_id":7239343,"rss_url":"https://anchor.fm/s/101f02740/podcast/rss","website_url":"https://www.eventaboutitpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43174832/43174832-1741041749033-1ed46abec87dc.jpg","author":"Megan Martin","episode_count":69,"summary":"Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.","last_synced_at":"2026-09-25T14:20:43.644795+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343"},"episode":{"title":"Why \"Great Exposure\" Is the Biggest Lie in Events with Beth Nydick","slug":"why-great-exposure-is-the-biggest-lie-in-events-with-beth-nydick","published_at":"2026-04-24T04:00:00+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/why-great-exposure-is-the-biggest-lie-in-events-with-beth-nydick","show_page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343","url":"https://podcasters.spotify.com/pod/show/eventaboutit/episodes/Why-Great-Exposure-Is-the-Biggest-Lie-in-Events-with-Beth-Nydick-e3htlmm","audio_url":"https://anchor.fm/s/101f02740/podcast/play/118461590/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-14%2F422075093-44100-2-f20784c9761d.mp3","summary":"You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. In this Dynamic Dialogue After Show, Megan Martin and media strategist Beth Nydick pull back the curtain on the unspoken agreement between event organizers and speakers that nobody is formalizing , the myth of exposure as compensation, and what it actually looks like to build a media strategy around your event that works for the other 362 days of the year. Beth brings her TV producer lens to the events industry and what she sees is not a logistics problem. It is a media problem. Events are the most powerful content machine in the world and most organizations have absolutely no plan for what happens after the carpet gets rolled up. They also get into BravoCon as the event strategy blueprint the B2B world refuses to study, why micro niche creators with 8,000 followers will outperform your celebrity keynote, and why the conversation you need to be having with your speakers starts the day they get booked, not the day they hit the stage. Plus a full Bravo break because they are both Bravo girls and they earned it. In this after show you will learn: Why "you'll get great exposure" is BS and what organizers should offer speakers instead How to apply the Mic to Millions framework to a live event before, during, and after Why your event content strategy needs to power 365 days not just 72 hours post show What BravoCon is doing right that every B2B conference organizer should be studying Why micro niche creators drive more engagement than big name celebrities at your event How to move your attendees from passive consumers to active participants in your event story What the unwritten contract between speakers and organizers…","meta_description":"You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you. And then nothing happened for either of you. In th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2333,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343/episodes/why-great-exposure-is-the-biggest-lie-in-events-with-beth-nydick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/why-great-exposure-is-the-biggest-lie-in-events-with-beth-nydick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}