{"podcast":{"title":"EVENT ABOUT IT: Event Marketing, Strategy & Business Growth","slug":"event-about-it-event-marketing-strategy-business-growth-7239343","podcast_index_feed_id":7239343,"rss_url":"https://anchor.fm/s/101f02740/podcast/rss","website_url":"https://www.eventaboutitpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43174832/43174832-1741041749033-1ed46abec87dc.jpg","author":"Megan Martin","episode_count":69,"summary":"Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.","last_synced_at":"2026-09-25T14:20:43.644795+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343"},"episode":{"title":"When Events Become a GTM Motion, Not Just Marketing","slug":"when-events-become-a-gtm-motion-not-just-marketing","published_at":"2026-07-17T04:00:00+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/when-events-become-a-gtm-motion-not-just-marketing","show_page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343","url":"https://podcasters.spotify.com/pod/show/eventaboutit/episodes/When-Events-Become-a-GTM-Motion--Not-Just-Marketing-e3l19mj","audio_url":"https://anchor.fm/s/101f02740/podcast/play/121726099/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-19%2F426473570-44100-2-f8e5885ccc5a1.mp3","summary":"Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market motion for twelve years — and the difference between how she operates and how most companies run events is not a small gap. This is the Aftershow — where the strategy goes deeper and the guardrails come off. We get into the architecture behind it all: how she thinks about event portfolio strategy, why she removed the word "events" from her job title, how the FLOW initiative at Pixelz works as a full GTM motion, and what event teams need to look like in five years if they want a seat at the table. WHAT YOU'LL LEARN: • Why she removed the word "events" from her job title — and what that reveals about where event marketing's identity problem actually lives • The zone of genius framework for event and field marketers: why trying to own logistics AND strategy is the fastest path to being replaced at both • How the FLOW event portfolio actually works — and why the single non-negotiable rule is that every event has to be one the sales team asked for first • How to measure event attribution when deals have a 12-month sales cycle, why "pipeline in the room" is the metric that earns executive respect, and when the math on a trade show simply doesn't add up • What event teams that survive the next five years look like — and the patterns they've already stopped following ABOUT ALEKSANDRA: Aleksandra Panyukhina is the Experience Marketing Director at Pixelz, where she leads FLOW — an event-led growth portfolio combining owned flagship events, local meetups, community, a podcast, ABX strategy, and partner marketing under one umbrella. With twelve years building event programs across five continents, she h…","meta_description":"Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market mot…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3305,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343/episodes/when-events-become-a-gtm-motion-not-just-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/when-events-become-a-gtm-motion-not-just-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}