{"podcast":{"title":"EVENT ABOUT IT: Event Marketing, Strategy & Business Growth","slug":"event-about-it-event-marketing-strategy-business-growth-7239343","podcast_index_feed_id":7239343,"rss_url":"https://anchor.fm/s/101f02740/podcast/rss","website_url":"https://www.eventaboutitpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43174832/43174832-1741041749033-1ed46abec87dc.jpg","author":"Megan Martin","episode_count":69,"summary":"Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.","last_synced_at":"2026-09-25T14:20:43.644795+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343"},"episode":{"title":"What No One Tells Speakers About Surviving the Stage with Beth Nydick","slug":"what-no-one-tells-speakers-about-surviving-the-stage-with-beth-nydick","published_at":"2026-04-17T04:00:00+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/what-no-one-tells-speakers-about-surviving-the-stage-with-beth-nydick","show_page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343","url":"https://podcasters.spotify.com/pod/show/eventaboutit/episodes/What-No-One-Tells-Speakers-About-Surviving-the-Stage-with-Beth-Nydick-e3htlb7","audio_url":"https://anchor.fm/s/101f02740/podcast/play/118461223/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-14%2F422074621-44100-2-dc42740e15d84.mp3","summary":"What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer turned media strategist and creator of the Mic to Millions system, to talk about what actually happens when event speakers show up prepared and the event is not. Beth takes us inside the most chaotic speaker moment of her career and what it taught her about performing under pressure, building audience connection in real time, and why the events industry is leaving its most powerful content asset completely untouched. They also play The Upfronts, a game where real event content strategies get pitched like TV season lineups and Beth decides what gets a full season pickup, what becomes a limited series, and what gets canceled before it ever airs. Spoiler: most of what your team is doing right now is getting canceled. In this episode you will learn: Why celebrities at TRL were terrified before going on live TV and what that teaches us about event speakers What event content strategies are dead on arrival and which ones actually have legs Why a dedicated hashtag with no social strategy is a wasted opportunity and what to do instead How to think about your event like a TV producer before the doors ever open What the difference is between being known and being famous and why it matters for your event brand This is a must listen for event professionals, conference organizers, event marketers, speakers, and anyone trying to make their event work harder than the three days it lives. Connect with Beth Nydick Website: https://bethnydick.com Instagram: https://www.instagram.com/bethnydick LinkedIn: https://www.linkedin.com/in/bethn…","meta_description":"What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd? You scream. Literally.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1958,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343/episodes/what-no-one-tells-speakers-about-surviving-the-stage-with-beth-nydick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/what-no-one-tells-speakers-about-surviving-the-stage-with-beth-nydick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}