{"podcast":{"title":"EVENT ABOUT IT: Event Marketing, Strategy & Business Growth","slug":"event-about-it-event-marketing-strategy-business-growth-7239343","podcast_index_feed_id":7239343,"rss_url":"https://anchor.fm/s/101f02740/podcast/rss","website_url":"https://www.eventaboutitpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43174832/43174832-1741041749033-1ed46abec87dc.jpg","author":"Megan Martin","episode_count":69,"summary":"Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.","last_synced_at":"2026-09-25T14:20:43.644795+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343"},"episode":{"title":"22 Why Event Content Fails (And What Actually Drives Growth) with Devin Bramhall","slug":"22-why-event-content-fails-and-what-actually-drives-growth-with-devin-bramhall","published_at":"2026-03-20T14:00:00+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/22-why-event-content-fails-and-what-actually-drives-growth-with-devin-bramhall","show_page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343","url":"https://podcasters.spotify.com/pod/show/eventaboutit/episodes/22-Why-Event-Content-Fails-And-What-Actually-Drives-Growth-with-Devin-Bramhall-e3gbsen","audio_url":"https://anchor.fm/s/101f02740/podcast/play/116830103/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-12%2F419889566-44100-2-245f8a6cad8fe.mp3","summary":"Why does event content fail to deliver real business growth—especially in B2B? In this episode of Event About It , host Megan Martin, CMP sits down with Devin Bramhall , a longtime B2B marketing leader, to unpack why so much event content misses the mark and why the issue isn’t volume, platforms, or distribution. It’s context. As brands invest more in events, activations, and content creation, many teams find themselves producing more assets—but seeing less impact. This conversation breaks down why “we need more content” has become the default ask, how that thinking disconnects events from growth, and what actually makes event marketing work. In this episode, we discuss: Why event content often fails to generate ROI The difference between content creation and business outcomes How B2B event marketing loses effectiveness without context Why marketing activity gets prioritized over growth strategy What actually drives growth from events, content, and marketing If you’re responsible for event strategy, marketing performance, or growth—and you’re questioning why your content isn’t landing—this episode provides clarity, language, and a better framework to move forward. Subscribe and Review and Follow: EventAboutItPodcast.com 👉 Follow Event About It on LinkedIn: Megan Martin, CMP — https://www.linkedin.com/in/meganmartincmp 🎧 Don’t miss the after show for a deeper conversation on leadership, content strategy, and the questions CEOs should be asking instead. Connect with the Guest: https://www.devinbramhall.com/","meta_description":"Why does event content fail to deliver real business growth—especially in B2B? In this episode of Event About It , host Megan Martin, CMP sits down with D…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1286,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343/episodes/22-why-event-content-fails-and-what-actually-drives-growth-with-devin-bramhall/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/22-why-event-content-fails-and-what-actually-drives-growth-with-devin-bramhall.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}