{"podcast":{"title":"EVENT ABOUT IT: Event Marketing, Strategy & Business Growth","slug":"event-about-it-event-marketing-strategy-business-growth-7239343","podcast_index_feed_id":7239343,"rss_url":"https://anchor.fm/s/101f02740/podcast/rss","website_url":"https://www.eventaboutitpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43174832/43174832-1741041749033-1ed46abec87dc.jpg","author":"Megan Martin","episode_count":69,"summary":"Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.","last_synced_at":"2026-09-25T14:20:43.644795+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343"},"episode":{"title":"22 AFTER SHOW The Event Marketing Question CEOs Should Be Asking with Devin Bramhall","slug":"22-after-show-the-event-marketing-question-ceos-should-be-asking-with-devin-bramhall","published_at":"2026-03-27T14:00:00+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/22-after-show-the-event-marketing-question-ceos-should-be-asking-with-devin-bramhall","show_page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343","url":"https://podcasters.spotify.com/pod/show/eventaboutit/episodes/22-AFTER-SHOW-The-Event-Marketing-Question-CEOs-Should-Be-Asking-with-Devin-Bramhall-e3gbvki","audio_url":"https://anchor.fm/s/101f02740/podcast/play/116833362/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-12%2F419894036-44100-2-66667066438ce.mp3","summary":"Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadership side of content and event strategy—specifically the questions executives ask that unintentionally lead teams into busywork instead of growth. This conversation reframes content not as a marketing output, but as a business decision—and challenges leaders to rethink how they evaluate success from events, campaigns, and marketing teams. In this after show, we explore: The most common mistake CEOs make with content strategy Why “we need more content” is usually the wrong question How leadership decisions shape event and marketing outcomes What content is actually supposed to do for a growing business How events, marketing, and growth get misaligned at the top This after show is essential listening for CEOs, CMOs, event leaders, and marketers who are accountable for growth—not just activity. 👉 Follow Event About It for more episodes and after shows:Megan Martin, CMP — https://www.linkedin.com/in/meganmartincmp Subscribe and Review and Follow: EventAboutItPodcast.com Connect with the Guest: https://www.devinbramhall.com/","meta_description":"Why do CEOs keep asking for content that doesn’t work? In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadershi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1276,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343/episodes/22-after-show-the-event-marketing-question-ceos-should-be-asking-with-devin-bramhall/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/22-after-show-the-event-marketing-question-ceos-should-be-asking-with-devin-bramhall.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}