{"podcast":{"title":"Estheticians in Business","slug":"estheticians-in-business-7299876","podcast_index_feed_id":7299876,"rss_url":"https://anchor.fm/s/102c39cd8/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/allyson-steinberg","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43313414/43313414-1742672516393-0ab194977b117.jpg","author":"Allyson Steinberg","episode_count":138,"summary":"Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.","last_synced_at":"2026-09-07T22:21:51.402050+00:00","page_url":"https://stenobird.com/podcast/estheticians-in-business-7299876"},"episode":{"title":"Your Marketing Should Answer the Question They're Already Asking","slug":"your-marketing-should-answer-the-question-they-re-already-asking","published_at":"2026-08-31T15:03:28+00:00","page_url":"https://stenobird.com/podcast/estheticians-in-business-7299876/your-marketing-should-answer-the-question-they-re-already-asking","show_page_url":"https://stenobird.com/podcast/estheticians-in-business-7299876","url":"https://podcasters.spotify.com/pod/show/allyson-steinberg/episodes/Your-Marketing-Should-Answer-the-Question-Theyre-Already-Asking-e3o4s6g","audio_url":"https://anchor.fm/s/102c39cd8/podcast/play/124989072/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-31%2F430892132-44100-2-679271291227b.mp3","summary":"If you're constantly wondering, “What should I post?” I want you to start asking a completely different question: What is my client already thinking about today? Your potential client probably isn't waking up wondering about the benefits of dermaplaning or which modality you use during a facial. She's thinking: “Why does my makeup look like crap lately?” “Why am I still breaking out at 35?” “Why does my skin feel dry no matter what I use?” “I've spent so much money on skincare. Why isn't anything working?” That's where your marketing should start. In this Monday Marketing episode, we're talking about how to create content around the conversations already happening in your client's head, then use your expertise to educate, recommend, and help her take the next step. Why your clients don't think or talk like estheticians How overly technical content can accidentally speak to other estheticians instead of potential clients Turning real client questions into content Why your content should make someone immediately think, “That's me.” Using the actual words your clients use instead of cleaning them up into esthetician language How to take someone from a question to education, a recommendation, and eventually booking Why your DMs can be one of the best places to find both content ideas and potential clients Your homework this week is simple: Open the Notes app on your phone and create a list called: “Questions my clients are already asking me.” Every consultation question, DM, treatment-room conversation, frustration, and comment about their skin can become content. Great marketing doesn't require you to constantly invent something new to say. Join the conversation your client is already having in her own head. If you understand what you should be doing but still struggle to…","meta_description":"If you're constantly wondering, “What should I post?” I want you to start asking a completely different question: What is my client already thinking about…","key_points":[],"chapters":[],"topics":[],"duration_seconds":645,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/estheticians-in-business-7299876/episodes/your-marketing-should-answer-the-question-they-re-already-asking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/estheticians-in-business-7299876/your-marketing-should-answer-the-question-they-re-already-asking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}