{"podcast":{"title":"Estheticians in Business","slug":"estheticians-in-business-7299876","podcast_index_feed_id":7299876,"rss_url":"https://anchor.fm/s/102c39cd8/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/allyson-steinberg","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43313414/43313414-1742672516393-0ab194977b117.jpg","author":"Allyson Steinberg","episode_count":138,"summary":"Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.","last_synced_at":"2026-09-07T22:21:51.402050+00:00","page_url":"https://stenobird.com/podcast/estheticians-in-business-7299876"},"episode":{"title":"Your Clients Should Know What Happens Next","slug":"your-clients-should-know-what-happens-next","published_at":"2026-08-24T10:00:00+00:00","page_url":"https://stenobird.com/podcast/estheticians-in-business-7299876/your-clients-should-know-what-happens-next","show_page_url":"https://stenobird.com/podcast/estheticians-in-business-7299876","url":"https://podcasters.spotify.com/pod/show/allyson-steinberg/episodes/Your-Clients-Should-Know-What-Happens-Next-e3no0o0","audio_url":"https://anchor.fm/s/102c39cd8/podcast/play/124567744/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-22%2F430312899-44100-2-e48db57c838d6.mp3","summary":"Your clients don't automatically know what they're supposed to do next. They don't know when they should come back, which products they should be using, what happens after they finish a package, or how they're supposed to maintain their results. You're the esthetician. You know. They don't. In this Monday Marketing episode, we're talking about all the places in your business where clients may be left wondering, "Okay... what now?" and how those moments can quietly cost you rebookings, retention, retail sales, and future appointments. Why clients need you to tell them when they should return Making sure clients actually know how and when to use the products they purchase What should happen after a client finishes a package or treatment series Why answering a service question shouldn't automatically be the end of the conversation Following up when someone cancels and never reschedules Helping clients understand how to maintain the results you've created together Looking at every interaction in your business and asking, "Does my client know what happens next?" Your client shouldn't have to figure out how to be your client. From the moment they book their first appointment to what happens after they finish a treatment series, you have an opportunity to show them what comes next. And every time they leave wondering what they're supposed to do, there may be a rebooking, retail, retention, review, or future service opportunity getting missed. So this week, look at your business through your client's eyes: Do they know what happens next? Follow @estheticiansinbusiness on Instagram and join the Estheticians in Business Facebook community for more business support created specifically for solo estheticians. If this episode helped you, share it with another es…","meta_description":"Your clients don't automatically know what they're supposed to do next. They don't know when they should come back, which products they should be using, w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":348,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/estheticians-in-business-7299876/episodes/your-clients-should-know-what-happens-next/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/estheticians-in-business-7299876/your-clients-should-know-what-happens-next.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}