{"podcast":{"title":"Estate of Mind — The Art of Selling Luxury Real Estate","slug":"estate-of-mind-the-art-of-selling-luxury-real-estate-187371","podcast_index_feed_id":187371,"rss_url":"https://feeds.simplecast.com/d7fwsy3J","website_url":"https://www.luxuryhomemarketing.com/","image_url":"https://image.simplecastcdn.com/images/1ad1ef0e-d730-433b-942e-74cf7146d89f/ab701ab7-8441-402d-84cf-5d00bf2468c4/3000x3000/2025podcast_thumbnail.jpg?aid=rss_feed","author":"Institute for Luxury Home Marketing","episode_count":96,"summary":"Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.","last_synced_at":"2026-06-07T12:18:07.176367+00:00","page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371"},"episode":{"title":"Reaching the Right Client with Video and Brand Strategy","slug":"reaching-the-right-client-with-video-and-brand-strategy","published_at":"2026-03-04T14:00:00+00:00","page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/reaching-the-right-client-with-video-and-brand-strategy","show_page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371","url":"https://www.luxuryhomemarketing.com/","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/ea811bb4-d7a8-4a01-bde6-643cdd8ed0c4/745f52e3-29f4-48a8-8579-0877df464afd/episodes/audio/group/401f1dea-e174-4d15-bb99-1bce53a109bf/group-item/b53f0366-cf63-4063-8a11-0c2d17695997/128_default_tc.mp3?aid=rss_feed&feed=d7fwsy3J","summary":"In this episode of Estate of Mind, we explore how luxury agents can maintain a premium brand while remaining approachable in today’s evolving market. From defining your ideal client “avatar” to leveraging video, lifestyle storytelling, and even AI, this conversation dives into how to market with intention rather than trying to appeal to everyone. You’ll hear practical insights on attracting the right demographic, building trust through authentic branding, and using platforms like YouTube and social media strategically—without sacrificing professionalism or positioning.","meta_description":"In this episode of Estate of Mind, we explore how luxury agents can maintain a premium brand while remaining approachable in today’s evolving market. From…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2519,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/episodes/reaching-the-right-client-with-video-and-brand-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/reaching-the-right-client-with-video-and-brand-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}