{"podcast":{"title":"Estate of Mind — The Art of Selling Luxury Real Estate","slug":"estate-of-mind-the-art-of-selling-luxury-real-estate-187371","podcast_index_feed_id":187371,"rss_url":"https://feeds.simplecast.com/d7fwsy3J","website_url":"https://www.luxuryhomemarketing.com/","image_url":"https://image.simplecastcdn.com/images/1ad1ef0e-d730-433b-942e-74cf7146d89f/ab701ab7-8441-402d-84cf-5d00bf2468c4/3000x3000/2025podcast_thumbnail.jpg?aid=rss_feed","author":"Institute for Luxury Home Marketing","episode_count":96,"summary":"Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.","last_synced_at":"2026-06-07T12:18:07.176367+00:00","page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371"},"episode":{"title":"Luxury Agent Branding : How to Stay Relevant, Authentic, and In-Demand","slug":"luxury-agent-branding-how-to-stay-relevant-authentic-and-in-demand","published_at":"2025-12-05T18:00:00+00:00","page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/luxury-agent-branding-how-to-stay-relevant-authentic-and-in-demand","show_page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371","url":"https://www.luxuryhomemarketing.com/","audio_url":"https://cdn.simplecast.com/audio/745f52e3-29f4-48a8-8579-0877df464afd/episodes/27c8eab6-3be7-4aff-ad8f-157167b48d09/audio/7cb5945a-d438-4ba8-b53d-c8c1961bfa47/default_tc.mp3?aid=rss_feed&feed=d7fwsy3J","summary":"In this episode of Estate of Mind, luxury real estate expert Tami Simms sits down with Institute member Jerry Hammond to explore what it truly takes to build a luxury real estate brand that resonates in 2026. You’ll learn how top-performing agents refine their identity, elevate their marketing, and create unforgettable client experiences that position them as trusted advisors—not salespeople—in the luxury market. Jerry shares real-world strategies on: ✔ How to modernize and refresh your personal brand ✔ The branding lessons luxury agents should borrow from global high-end brands ✔ Understanding affluent buyer psychology ✔ Why storytelling is essential in luxury marketing ✔ How authenticity and consistency fuel long-term success ✔ The right way to break into luxury without alienating your core business ✔ How to prepare your business, team, and brand for 2026","meta_description":"In this episode of Estate of Mind, luxury real estate expert Tami Simms sits down with Institute member Jerry Hammond to explore what it truly takes to bu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3044,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/episodes/luxury-agent-branding-how-to-stay-relevant-authentic-and-in-demand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/luxury-agent-branding-how-to-stay-relevant-authentic-and-in-demand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}