{"podcast":{"title":"Estate of Mind — The Art of Selling Luxury Real Estate","slug":"estate-of-mind-the-art-of-selling-luxury-real-estate-187371","podcast_index_feed_id":187371,"rss_url":"https://feeds.simplecast.com/d7fwsy3J","website_url":"https://www.luxuryhomemarketing.com/","image_url":"https://image.simplecastcdn.com/images/1ad1ef0e-d730-433b-942e-74cf7146d89f/ab701ab7-8441-402d-84cf-5d00bf2468c4/3000x3000/2025podcast_thumbnail.jpg?aid=rss_feed","author":"Institute for Luxury Home Marketing","episode_count":96,"summary":"Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.","last_synced_at":"2026-06-07T12:18:07.176367+00:00","page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371"},"episode":{"title":"Building Effective Marketing Strategies","slug":"building-effective-marketing-strategies","published_at":"2024-08-07T16:49:43+00:00","page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/building-effective-marketing-strategies","show_page_url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371","url":"https://www.luxuryhomemarketing.com/","audio_url":"https://cdn.simplecast.com/audio/745f52e3-29f4-48a8-8579-0877df464afd/episodes/d5342dc8-1a52-43b8-9aab-7c3111c69ec9/audio/19708cf6-61f9-496f-bdcf-abfda5d1c353/default_tc.mp3?aid=rss_feed&feed=d7fwsy3J","summary":"In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Will Hayes as they discuss marketing strategies and the importance of starting with clear objectives. Explore how to use the \"SMART\" framework (Specific, Measurable, Actionable, Realistic, Timely) to guide goal setting. Discover how to balance ambitious goals with realistic expectations, particularly when budgeting for lead generation. We cover the differences between business goals (long-term brand building) and marketing goals (short-term lead generation), from brand awareness to lead generation. We also explore the evolving relationship between digital and print media.","meta_description":"In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Will Hayes as they discuss marketing strategies and the imp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2622,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/episodes/building-effective-marketing-strategies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/estate-of-mind-the-art-of-selling-luxury-real-estate-187371/building-effective-marketing-strategies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}