{"podcast":{"title":"Entrepreneurs on Fire","slug":"entrepreneurs-on-fire-389136","podcast_index_feed_id":389136,"rss_url":"https://entrepreneuronfire.libsyn.com/rss","website_url":"https://www.EOFire.com/","image_url":"https://static.libsyn.com/p/assets/4/9/3/b/493b0bec0589b6a216c3140a3186d450/EOF_HL_Logo_Dark.png","author":"John Lee Dumas","episode_count":4507,"summary":"John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is the modern day version of Think and Grow Rich with a revolutionary 17-step roadmap to financial freedom and fulfillment. Learn more at UncommonSuccessBook.com","last_synced_at":"2026-07-19T08:17:56.260933+00:00","page_url":"https://stenobird.com/podcast/entrepreneurs-on-fire-389136"},"episode":{"title":"How to Attract Customers Fast with the Right Incentive with John Dwyer","slug":"how-to-attract-customers-fast-with-the-right-incentive-with-john-dwyer","published_at":"2026-06-20T08:30:00+00:00","page_url":"https://stenobird.com/podcast/entrepreneurs-on-fire-389136/how-to-attract-customers-fast-with-the-right-incentive-with-john-dwyer","show_page_url":"https://stenobird.com/podcast/entrepreneurs-on-fire-389136","url":"https://entrepreneuronfire.libsyn.com/how-to-attract-customers-fast-with-the-right-incentive-with-john-dwyer","audio_url":"https://traffic.libsyn.com/secure/entrepreneuronfire/John_Dwyer_4.9.26_3.mp3?dest-id=100507","summary":"John Dwyer is a direct response marketing expert who convinced Jerry Seinfeld to front a record-breaking banking campaign - and now helps businesses attract customers using powerful incentive-based marketing strategies. Top 3 Value Bombs 1. Discounting is a race to the bottom; smart businesses use incentives to shift focus away from price and protect their margins. 2. The most effective incentives have low hard cost but high perceived value, making them irresistible without hurting profitability. 3. Matching the right incentive to the right audience is critical; relevance drives conversions, not just the offer itself. Check out John's website and register. Receive a free vacation voucher upon signup. Learn how to access vouchers for as low as $32 for business use - Incentive Webinar Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com . 50 Days - Join JLD on his free ' 50 Days to Something ' video series on YouTube and create something special in 50 days. Framer - A website builder that offers real-time collaboration, a robust CMS with everything you need for great SEO, and advanced analytics that include integrated A/B testing. Get started building for free today at Framer.com/fire . For 30 percent a Framer Pro annual plan use code FIRE.","meta_description":"John Dwyer is a direct response marketing expert who convinced Jerry Seinfeld to front a record-breaking banking campaign - and now helps businesses attra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1291,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/entrepreneurs-on-fire-389136/episodes/how-to-attract-customers-fast-with-the-right-incentive-with-john-dwyer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/entrepreneurs-on-fire-389136/how-to-attract-customers-fast-with-the-right-incentive-with-john-dwyer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}