{"podcast":{"title":"Entrepreneurs, Executives, & Eccentrics","slug":"entrepreneurs-executives-eccentrics-7071894","podcast_index_feed_id":7071894,"rss_url":"https://www.spreaker.com/show/6197004/episodes/feed","website_url":"https://www.spreaker.com/podcast/entrepreneurs-executives-eccentrics--6197004","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c2fbdc90f6b33700c3ae25d435b93c79.jpg","author":"Scott Turman","episode_count":77,"summary":"Entrepreneurs, Executives, & Eccentrics\" is a new podcast exploring the world of business through in-depth interviews with a diverse range of guests, hosted by Scott Turman. From visionary entrepreneurs who have turned dreams into successful ventures, to accomplished executives shaping industries, and eccentric personalities with unique approaches to business and life, Scott navigates through their stories with a blend of curiosity and expertise. Gain valuable insights, learn from the experiences of trailblazers, and be inspired by the resilience, creativity, and unconventional wisdom of the individuals who have left an indelible mark on the business landscape. \"Entrepreneurs, Executives, & Eccentrics\" will grow into your go-to source for engaging narratives that celebrate the multifaceted world of leadership and innovation.","last_synced_at":"2026-09-07T12:21:14.035272+00:00","page_url":"https://stenobird.com/podcast/entrepreneurs-executives-eccentrics-7071894"},"episode":{"title":"Danny Bobrow: The Persuasion Blueprint for Better Marketing and Communication","slug":"danny-bobrow-the-persuasion-blueprint-for-better-marketing-and-communication","published_at":"2026-08-31T06:30:01+00:00","page_url":"https://stenobird.com/podcast/entrepreneurs-executives-eccentrics-7071894/danny-bobrow-the-persuasion-blueprint-for-better-marketing-and-communication","show_page_url":"https://stenobird.com/podcast/entrepreneurs-executives-eccentrics-7071894","url":"https://www.spreaker.com/episode/danny-bobrow-the-persuasion-blueprint-for-better-marketing-and-communication--74762922","audio_url":"https://api.spreaker.com/download/episode/74762922/430862766_44100_2_37afd2cb0b354.mp3","summary":"Danny Bobrow, a longtime marketing consultant, nonprofit founder, and co-founder of the American Academy for Oral Systemic Health, discusses how decades in dental marketing led him to focus on persuasive communication. He explains why generating leads is only part of the job, how poor communication can derail a marketing campaign, and why trust, empathy, listening, and emotional connection matter in both sales and everyday relationships. Danny also breaks down his Persuasion Blueprint, including the roles of caring, connection, and collaboration, and shares why persuasion should help people make choices that serve their own best interests. Takeaways Effective marketing does not end when a prospect calls or submits a form. Poor communication can undermine even a successful lead generation campaign. Direct mail can still be valuable, especially when digital channels become crowded. Specializing in a defined market can make targeting and positioning more effective. Persuasion should focus on helping people make decisions that serve their own interests. People often make decisions based on emotion, then support those decisions with logic. Danny’s Persuasion Blueprint centers on caring, connection, and collaboration. Trust begins when people feel understood, respected, and safe. Patience, silence, and strong listening skills can improve both sales and personal relationships. Listening fails when people focus on replying, interrupting, one-upping, or offering advice that was never requested. Today's guest, Danny Bobrow, can be found at:Website: https://www.dannybobrow.com/LinkedIn: https://www.linkedin.com/in/dannybobrow Your host, Scott Turman, can be found online at:Website: https://scottturman.com/, https://brightray.com/LinkedIn: https://www.linkedin.com/in/scottturman/I…","meta_description":"Danny Bobrow, a longtime marketing consultant, nonprofit founder, and co-founder of the American Academy for Oral Systemic Health, discusses how decades i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1696,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/entrepreneurs-executives-eccentrics-7071894/episodes/danny-bobrow-the-persuasion-blueprint-for-better-marketing-and-communication/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/entrepreneurs-executives-eccentrics-7071894/danny-bobrow-the-persuasion-blueprint-for-better-marketing-and-communication.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}