{"podcast":{"title":"Embracing Flow","slug":"embracing-flow-6710823","podcast_index_feed_id":6710823,"rss_url":"https://feeds.simplecast.com/iddlVpAh","website_url":"https://embracing-flow.simplecast.com","image_url":"https://image.simplecastcdn.com/images/7097a184-62f7-4697-afc1-20e316cb804a/20428156-ad4f-4a27-895a-2b1bca862762/3000x3000/2025-20podcast-20button.jpg?aid=rss_feed","author":"Heather Allmendinger","episode_count":87,"summary":"Imagine celebrating Christmas with a newborn, a 9 year old, and your 39 year old husband passing away suddenly in your bedroom. On the outside, I looked calm and collected, yet internally, I was numb and actually telling myself to breathe, any thought beyond the inhale/exhale pattern was too overwhelming. Not only was I dealing with the passing of my husband and life with a newborn, my corporate life changed too when a new management team was assigned. As I pulled the broken pieces back together, realization hit, I needed a new start; I’d outgrown the corporate world, it was time to share my love of the products I’d been using, but sales felt gross to me. So, I went back to school, earning three health coaching certifications. In the process, I saw how little we know and talk about the menstrual cycle. We don’t know how it works or how it interacts with every single system in our body. The taboo of menstruation had to stop! Flashbacks of my grandmother giving me the period talk, the absolute hatred of my painful, heavy, nauseating, passing out periods, to the embarrassing nurse’s office trip with bled through dark pants and being handed WHITE sweatpants! I remember the shock and e…","last_synced_at":"2026-07-14T08:21:22.670365+00:00","page_url":"https://stenobird.com/podcast/embracing-flow-6710823"},"episode":{"title":"67 – Alyx Coble-Frakes: Profits in Flow: Building a Business and Life Aligned with Your Flow","slug":"67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow","published_at":"2025-07-16T04:05:00+00:00","page_url":"https://stenobird.com/podcast/embracing-flow-6710823/67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow","show_page_url":"https://stenobird.com/podcast/embracing-flow-6710823","url":"https://embracing-flow.simplecast.com/episodes/e67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow-ePP6uJZ9","audio_url":"https://cdn.simplecast.com/audio/9e187f4b-2be8-4cb1-9296-3ba9f142e049/episodes/991aeab1-b11c-4ac9-82ef-f91a2909563b/audio/3f38a809-7683-48fe-ae97-4aebdf8181f8/default_tc.mp3?aid=rss_feed&feed=iddlVpAh","summary":"In this eye-opening episode of Embracing Flow, Heather welcomes Alyx Coble-Frakes—CEO and founder of The Agenda Period app—to share how aligning with her menstrual cycle helped her increase profits, deepen her self-awareness, and spark a femtech movement. From her unforgettable first-period story (complete with a cardboard tampon applicator!) to tracking ovulation and discovering her sales patterns, Alyx walks us through the \"big magic\" moments that led her to build a product line and platform around cyclical living. You'll also hear about her latest venture, Ritual—a revolutionary line of cycle-aware perfumes designed to work with your hormones, not against them. Whether you're new to cycle syncing or already obsessed with living in flow, this conversation will inspire you to rethink productivity, scent, self-care, and success.","meta_description":"In this eye-opening episode of Embracing Flow, Heather welcomes Alyx Coble-Frakes—CEO and founder of The Agenda Period app—to share how aligning with her…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2721,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/embracing-flow-6710823/episodes/67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/embracing-flow-6710823/67-alyx-coble-frakes-profits-in-flow-building-a-business-and-life-aligned-with-your-flow.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}