{"podcast":{"title":"Embodied CEO","slug":"embodied-ceo-419378","podcast_index_feed_id":419378,"rss_url":"https://hirshmarketingunderground.libsyn.com/rss","website_url":"https://www.embodiedmarketing.com/podcast/","image_url":"https://static.libsyn.com/p/assets/f/5/8/3/f583bb3ae3394a10d959afa2a1bf1c87/2025-embodied-podcast-sq-cover_1.png","author":"Emily Hirsh","episode_count":815,"summary":"MARKETING THAT ACTUALLY WORKS. If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you! I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more! My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more. Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process. Want us to create a custom strategy plan for your business? Visit get.embodiedmarketing.com/app. Emily Hirsh","last_synced_at":"2026-07-08T08:27:18.984357+00:00","page_url":"https://stenobird.com/podcast/embodied-ceo-419378"},"episode":{"title":"Dropping Lead Costs From $16 to $8 And The Real Game of Marketing","slug":"dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing","published_at":"2026-03-31T09:00:00+00:00","page_url":"https://stenobird.com/podcast/embodied-ceo-419378/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing","show_page_url":"https://stenobird.com/podcast/embodied-ceo-419378","url":"https://hirshmarketingunderground.libsyn.com/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing","audio_url":"https://traffic.libsyn.com/secure/hirshmarketingunderground/790-embodied-podcast.mp3?dest-id=761449","summary":"In today's episode, I'm sharing a behind-the-scenes look at what it really takes to navigate curveballs in business and marketing. I open up about recent launches that didn't perform perfectly out of the gate and how I used data to pivot quickly, refine messaging, and improve results. I walk you through how I evaluate metrics like cost per lead, click-through rates, and conversions, and how I decide whether something needs small optimizations or a full repositioning. This episode is about embracing the refinement process, trusting both data and intuition, and understanding that success in business isn't about getting it right the first time, it's about how you respond and adapt.","meta_description":"In today's episode, I'm sharing a behind-the-scenes look at what it really takes to navigate curveballs in business and marketing. I open up about recent…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1356,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/embodied-ceo-419378/episodes/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/embodied-ceo-419378/dropping-lead-costs-from-16-to-8-and-the-real-game-of-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}