{"podcast":{"title":"Embedded Executive Podcast","slug":"embedded-executive-podcast-523260","podcast_index_feed_id":523260,"rss_url":"https://rss.buzzsprout.com/280498.rss","website_url":"https://embeddedcomputing.com/","image_url":"https://storage.buzzsprout.com/f346pmf0xj9fxktmm9zcs7q2g5fb?.jpg","author":"Rich Nass, Embedded Computing Design","episode_count":392,"summary":"Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.","last_synced_at":"2026-09-10T06:19:18.662357+00:00","page_url":"https://stenobird.com/podcast/embedded-executive-podcast-523260"},"episode":{"title":"Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER","slug":"embedded-executive-embedded-application-development-needn-t-be-complicated-segger","published_at":"2026-08-26T14:00:00+00:00","page_url":"https://stenobird.com/podcast/embedded-executive-podcast-523260/embedded-executive-embedded-application-development-needn-t-be-complicated-segger","show_page_url":"https://stenobird.com/podcast/embedded-executive-podcast-523260","url":"https://www.buzzsprout.com/280498/episodes/19693665-embedded-executive-embedded-application-development-needn-t-be-complicated-segger.mp3","audio_url":"https://www.buzzsprout.com/280498/episodes/19693665-embedded-executive-embedded-application-development-needn-t-be-complicated-segger.mp3","summary":"One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have Segger write the apps for you, or you can get an SDK from them and do it yourself. I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.","meta_description":"One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1013,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/embedded-executive-podcast-523260/episodes/embedded-executive-embedded-application-development-needn-t-be-complicated-segger/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/embedded-executive-podcast-523260/embedded-executive-embedded-application-development-needn-t-be-complicated-segger.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}