{"podcast":{"title":"Ecommerce Paradise Podcast","slug":"ecommerce-paradise-podcast-5927750","podcast_index_feed_id":5927750,"rss_url":"https://podcast.ecommerceparadise.com/feed.xml","website_url":"https://podcast.ecommerceparadise.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/2127422/ChatGPT_Image_Jun_2_2026_11_53_54_AM9h9d0.png","author":"Trevor Fenner","episode_count":240,"summary":"Want to build a profitable, location-independent e-commerce business without the hype? The Ecommerce Paradise Podcast is where Trevor Fenner shares what actually works in high-ticket dropshipping. With 15+ years of experience building and scaling e-commerce stores, Trevor breaks down niche research, supplier sourcing, Shopify, Google Shopping Ads, SEO, automation, and the systems you need to grow. Expect practical strategies, honest conversations, and real-world lessons to help you build a business that gives you more freedom.","last_synced_at":"2026-09-18T12:20:48.401607+00:00","page_url":"https://stenobird.com/podcast/ecommerce-paradise-podcast-5927750"},"episode":{"title":"Google Ads for High-Ticket Ecommerce: The Three-Tier Shopping Campaign Structure","slug":"google-ads-for-high-ticket-ecommerce-the-three-tier-shopping-campaign-structure","published_at":"2026-07-18T05:17:09+00:00","page_url":"https://stenobird.com/podcast/ecommerce-paradise-podcast-5927750/google-ads-for-high-ticket-ecommerce-the-three-tier-shopping-campaign-structure","show_page_url":"https://stenobird.com/podcast/ecommerce-paradise-podcast-5927750","url":"https://podcast.ecommerceparadise.com/e/google-ads-for-high-ticket-ecommerce-the-three-tier-shopping-campaign-structure/","audio_url":"https://mcdn.podbean.com/mf/web/ess749znw7zyfgxq/yt_video_WMwAqitrH_Q_izzqym.mp3","summary":"Get my free list of 1,000+ high-ticket niches here: https://ecommerceparadise.com/nichesIf you sell branded products, running PMax too early will torch your budget bidding on generic junk it does not understand yet. The fix is a three-tier standard shopping campaign structure that gives you control over bids, search terms, and audiences. In this video I walk through exactly how I build these campaigns for clients, the negative keyword lists that push traffic into your highest-bid tier, and when it finally makes sense to layer in PMax.What's covered:- Why PMax fails before you have enough conversion data- Why standard shopping gives you control over bids and search terms- Audience bid adjustments for visitors, cart abandoners, and past purchasers- Why high-ticket sales take multiple touch points before closing- Desktop versus mobile bid adjustments and why desktop converts better- How the three-tier campaign priority structure actually works- Building your generic and competitor negative keyword list- Building your brand-name negative keyword list- Building model and SKU negative keyword lists per brand- How to push traffic down into your lowest-priority, highest-bid tier- When to layer in PMax, around 50 orders a month- Subdividing product groups by brand so brands do not cross-show- Why search term reports only show ad groups and how to work around it- Starting with search text ads when Merchant Center approval dragsWork with me:Google Ads Management: https://ecommerceparadise.com/adsDone For You Store Build: https://ecommerceparadise.com/turnkeyCustom Store and Funnel Design: https://ecommerceparadise.com/funnelsScaling Services: https://ecommerceparadise.com/scalingFree resources:Start Here: https://ecommerceparadise.comFree Niches List: https://ecommerceparadise.co…","meta_description":"Get my free list of 1,000+ high-ticket niches here: https://ecommerceparadise.com/nichesIf you sell branded products, running PMax too early will torch yo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":705,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-paradise-podcast-5927750/episodes/google-ads-for-high-ticket-ecommerce-the-three-tier-shopping-campaign-structure/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-paradise-podcast-5927750/google-ads-for-high-ticket-ecommerce-the-three-tier-shopping-campaign-structure.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}