{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"What Would You Do if you were embarking on a replatform in 2026? – with James Gurd","slug":"what-would-you-do-if-you-were-embarking-on-a-replatform-in-2026-with-james-gurd","published_at":"2026-03-02T00:15:37+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/what-would-you-do-if-you-were-embarking-on-a-replatform-in-2026-with-james-gurd","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/james-gurd-ecommerce-tech-stack-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/904c3ff5-a082-4fef-adba-95d99bc78809/stream.mp3","summary":"James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership. In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes. If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss. Hit PLAY to hear: Why replatforming without a business case is a costly mistake 💸 The real question you must ask before choosing Shopify How to map your data flows (and avoid tech stack chaos) 🔄 The hidden costs most teams miss in their TCO spreadsheet How to get C-suite buy-in without triggering internal friction 👀 The 15–20% rule that could save your launch timeline ⏳ Key timestamps to dive straight in: [06:09] Platform Limitations Driving Transition [07:56] Shopify's Market Strength Explained [12:40] \"Replatforming: Goals, ROI, Consensus\" [15:37] \"Understanding Data Flows in Replatforming\" [17:42] AI Strategy vs Tactical Adoption [22:11] \"Effective Team Roles and Accountability\" [23:21] Listen to James’ Top Tips! Full episode notes here: https://ecmp.info/584 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Ad…","meta_description":"James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1881,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/what-would-you-do-if-you-were-embarking-on-a-replatform-in-2026-with-james-gurd/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/what-would-you-do-if-you-were-embarking-on-a-replatform-in-2026-with-james-gurd.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}