{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore","slug":"what-would-you-do-if-you-wanted-to-grow-physical-store-sales-in-2026-with-melissa-moore","published_at":"2026-02-09T01:15:14+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/what-would-you-do-if-you-wanted-to-grow-physical-store-sales-in-2026-with-melissa-moore","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/melissa-moore-retail-advisor-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/72a2db04-ab59-450a-9c24-74db72e08eba/stream.mp3","summary":"Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Retail Top Retail Expert for the last 3 years AND Named in Retail Technology Innovation Hub's Top 100 Retail Technology Influencers List for 2025. In this What Would You Do episode, Melissa shares practical strategies to grow physical store sales in 2026, combining real-world retail experience with fresh insights from NRF in New York. Hit PLAY to hear: Why physical retail needs to become a destination, not just a transaction 🏬✨ The “old-school” personalization tactic most retailers are forgetting (and how to bring it back) 🧠💡 The biggest in-store sales mistake brands make after opening a beautiful store 🚫🛍️ How store teams can double as your most powerful content creators 📱🎥 Simple ways to remove friction that’s silently killing in-store conversions ⏱️❌ What NRF 2026 revealed about AI, community, and the future of retail 🔮🤝 Key timestamps to dive straight in: [03:16] \"Journey Through Retail Careers\" [07:53] \"Humanizing Retail Through Data\" [12:10] \"Stores as Content Studios\" [15:53] \"Redefining Retail Store Roles\" [18:25] \"Community-Centric Retail Trends\" [19:46] Listen to Melissa’s Top Tips! Full episode notes here: https://ecmp.info/581 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h…","meta_description":"Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1765,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/what-would-you-do-if-you-wanted-to-grow-physical-store-sales-in-2026-with-melissa-moore/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/what-would-you-do-if-you-wanted-to-grow-physical-store-sales-in-2026-with-melissa-moore.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}