{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong","slug":"what-would-you-do-about-ai-search-in-ecommerce-with-miracle-inameti-archibong","published_at":"2026-01-19T00:15:21+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/what-would-you-do-about-ai-search-in-ecommerce-with-miracle-inameti-archibong","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/geo-strategy-ecommerce-miracle-inameti-archibong-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/a5722c88-f2f3-44b6-b690-984116797f90/stream.mp3","summary":"Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence. Hit PLAY to hear: Why good SEO still wins in an AI-search world 🤖 What GEO really means for eCommerce (and what you can ignore) How AI search is changing clicks, traffic, and conversion rates 📉📈 Where eCommerce brands should focus in 2026 to drive growth Why brand trust matters more than keywords than ever before ⭐ WWYD: the smartest move if leadership is pushing for “AI everything” Key timestamps to dive straight in: [05:59] GEO-Focused Retail Search Strategy [08:58] \"Focus on Brand, Not Algorithms\" [11:08] \"Focus Content Where Value Exists\" [14:48] Cohesive Content Strategy Focus [18:48] \"Trust and Quality Over Quantity\" [22:50] Preparing for Agentic AI Integration [23:57] SEO, Accessibility, and AI Efficiency [29:04] \"eCommerce Success Through Clicks\" [30:49] Listen to Miracle’s Top Tips! Full episode notes here: https://ecmp.info/578 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy","meta_description":"Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other vertical…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2337,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/what-would-you-do-about-ai-search-in-ecommerce-with-miracle-inameti-archibong/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/what-would-you-do-about-ai-search-in-ecommerce-with-miracle-inameti-archibong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}