{"podcast":{"title":"eCommerce MasterPlan","slug":"ecommerce-masterplan-412804","podcast_index_feed_id":412804,"rss_url":"https://feeds.redcircle.com/a404370f-d5ea-48ad-8655-f6b7d89a91a6","website_url":"https://redcircle.com/shows/ecommerce-masterplan","image_url":"https://media.redcircle.com/images/2025/8/6/9/6defeee5-8bb6-4192-9512-4dadbbbc92f6_3JtG7NJV6xGsCmJUtT-oQ28P.png","author":"Chloë Thomas","episode_count":635,"summary":"Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!","last_synced_at":"2026-07-20T04:20:57.014322+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804"},"episode":{"title":"The Xero Shoes 10x Growth Story with Steven Sashen","slug":"the-xero-shoes-10x-growth-story-with-steven-sashen","published_at":"2026-01-12T00:15:43+00:00","page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/the-xero-shoes-10x-growth-story-with-steven-sashen","show_page_url":"https://stenobird.com/podcast/ecommerce-masterplan-412804","url":"https://ecommercemasterplan.com/xero-shoes-steven-sashan-podcast/","audio_url":"https://pdst.fm/e/audio4.redcircle.com/episodes/e64bfa7b-950e-4572-98f7-944fdbdf714c/stream.mp3","summary":"Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million. Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth. Hit PLAY to hear: How Xero Shoes leapt from $6M to $68M — and why it still feels like a startup 🔥 The real reason they moved from WooCommerce to Shopify (and what went wrong 👀) Why “best practices” are often bad practices — and what Steven tests instead 📊 The surprising truth about wholesale vs. DTC and where real scale actually comes from 🚀 How Xero Shoes got NBA + WNBA players training in their footwear 🏀 The product philosophy that fuels their growth: make shoes that truly change lives 👣 Key timestamps to dive straight in: [05:00] \"Data-Driven, Opinion-Free Marketing\" [09:07] Platform Choice Doesn't Drive Conversion [11:42] \"Website Launch: A Workable Rush\" [14:56] \"Scaling Footwear Through Retail Doors\" [16:39] Global Privacy Challenges Expand [21:34] \"Life-Changing Shoes Inspire Basketball Innovation\" [23:39] \"Impact of Barefoot-Inspired Footwear\" [25:40] Listen to Steven’s Top Tips! Full episode notes here: https://ecmp.info/577 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy","meta_description":"Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They laun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2423,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ecommerce-masterplan-412804/episodes/the-xero-shoes-10x-growth-story-with-steven-sashen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ecommerce-masterplan-412804/the-xero-shoes-10x-growth-story-with-steven-sashen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}